GIGIL inspires Filipino youths to channel their inner rockstar with Macbeth Apparel

Being a rocker means embracing resilience—just like Filipinos, who face life’s challenges with defiant strength. This inspired Macbeth Apparel, a brand that screams rebellious youth, to capture this through a film, created by GIGIL.

When one wears Macbeth, they’ll feel like a rockstar. Macbeth was able to sell a total of 5,364 units of merchandise, resulting in a 108.4% increase in sales growth (October 2024 vs. October 2023).

Credits
Agency: GIGIL
Creative Partners: Badong Abesamis, Herbert Hernandez
Managing Partner: Jake Yrastorza
Associate Creative Director: Nikka Melchor
Copywriter: Sam Lim
Art Director: Azi Oh
Group Account Director: Micco John Balana
Account Supervisor: Kyara Vlahov
Account Manager: Paolo Alejandrino
Media Director: Margie Husmalaga
Media Lead Buyer: Patricia Jayne Sy
Digital Media Lead: Rodel Yu
Senior Strategic Planner: Nanais Hernandez
Social Media Analyst: Fritz Jay Dalawampu
Broadcast Producer: Sasa Abella / Denise Elizon
Interns:
Art: DJ Diaz
Copy: Ralph Adrian Ramos
Production
Director: Alvin Chan
EP/PM: Anne Marie Rodriguez
DOP: Ian David
Cam Op: Angge Delos Reyes
AD: Marvel Julian
Production Designer: Timi Dominguez
Caster: Raffy Duculan / Apple Cuenca
Production Assistant: Amy Lee
Location Manager: Tara Rojo
Livesound: Wonder Collab Studios
Offline Editor: Alvin Chan / Joseph Linga
Online Editor: Alfie Landayan
Colorist: Adrielle Esteban
Audio Post: Tower of Doom
Film equipment & camera: Prime Productions
Hair and Makeup Artist: Luis Bunag