Beautiful Pictures welcomes Edwin McGill to directors’ roster
![Beautiful Pictures welcomes Edwin McGill to directors’ roster](https://asset-cdn.campaignbrief.com/wp-content/uploads/sites/2/2025/02/07100002/Edwin-McGill-2025.jpg)
Beautiful Pictures is thrilled to announce the addition of Edwin McGill to the roster of directors. An internationally award-winning filmmaker, McGill is known for his bold storytelling, surreal comedic edge, and high-concept visuals that leave a lasting impact.
Kate Downie, Executive Producer at Beautiful Pictures, said: “His work effortlessly blends narrative depth with striking cinematic execution, making him a perfect fit for our slate of directors pushing creative boundaries.”
McGill has worked with many major international and local brands, including his latest global campaign for BYD, Ford, Tassal, Old Spice, Carlton Dry, Toyota, and Nissan X-Trail to name a few.
McGill brings his unique creative vision to commercial filmmaking, his approach combining emotionally resonant storytelling with inventive, high-energy execution, ensuring every project is engaging, fresh, and memorable.
To view McGill’s work click here.
With a keen eye for the unexpected, McGill’s work is known for its originality and visual wit—qualities that elevate brands and cut through the noise in an oversaturated media landscape.
“At Beautiful Pictures, we’re committed to collaborating with directors who bring bold ideas and fearless creativity to the table. Edwin’s distinctive voice, commitment to storytelling, and ability to execute high-concept ideas with cinematic precision align perfectly with our mission to produce visually stunning, impactful content for brands and agencies worldwide,” added Downie.
![Beautiful Pictures welcomes Edwin McGill to directors’ roster](https://asset-cdn.campaignbrief.com/wp-content/uploads/sites/2/2025/02/07095620/1.Edwin-McGill__0009_BYD_Shark_Outback.jpg)
![Beautiful Pictures welcomes Edwin McGill to directors’ roster](https://asset-cdn.campaignbrief.com/wp-content/uploads/sites/2/2025/02/07095741/2.Edwin-McGill__0008_BYD_Shark_Shyama.jpg)
![Beautiful Pictures welcomes Edwin McGill to directors’ roster](https://asset-cdn.campaignbrief.com/wp-content/uploads/sites/2/2025/02/07095849/3.Edwin-McGill__0001_Tassal.jpg)
![Beautiful Pictures welcomes Edwin McGill to directors’ roster](https://asset-cdn.campaignbrief.com/wp-content/uploads/sites/2/2025/02/07095904/4.Edwin-McGill__0000_Toyota_Certified.jpg)
![Beautiful Pictures welcomes Edwin McGill to directors’ roster](https://asset-cdn.campaignbrief.com/wp-content/uploads/sites/2/2025/02/07095924/5.Edwin-McGill__0005_OldSpice.jpg)
![Beautiful Pictures welcomes Edwin McGill to directors’ roster](https://asset-cdn.campaignbrief.com/wp-content/uploads/sites/2/2025/02/07095733/6.Edwin-McGill__0007_CarltonDry.jpg)
![Beautiful Pictures welcomes Edwin McGill to directors’ roster](https://asset-cdn.campaignbrief.com/wp-content/uploads/sites/2/2025/02/07095754/7.Edwin-McGill-ford.jpg)