2025 APAC Tambuli Awards opens call for entries

The Asia Pacific Tambuli Awards is thrilled to announce the commencement of its 2025 edition, inviting businesses and brands to submit their best work that drives performance through purpose. Materials released between January 1, 2024 and December 31, 2024 are qualified to enter. Campaigns from January 1, 2023 to December 31, 2023 that have not been entered in Tambuli 2024 are also eligible for submission. Materials may have been introduced earlier but must have run during this period and have data relative to the qualifying time.

Participants eager to seize the opportunity to showcase their impactful work are encouraged to take advantage of the Early Bird Deadline, which ends on March 18, 2025. Submissions received by this date will benefit from discounted entry fees.

Key Dates to Remember:
● Early Bird Deadline: March 18, 2025
● Regular Deadline: April 8, 2025
● Final Deadline: April 24, 2025

Entrants may choose to submit their work in any of the following sets of categories:
● [NEW FOR 2025] Masters of Everyday Purpose – Brands that deliver on their core functional purpose in meaningful ways, making everyday life more efficient, fulfilling, or joyful.
● Champions for Humanity – Brands that champion the flourishing of human persons.
● Builders of Society – Brands that pave the way for the common good of society.
● Leaders for Corporate Purpose (for non-marketing initiatives) – Businesses that lead the sustainable transformation of their workplace, culture and communities, creating value for all stakeholders.

Tambuli also accepts entries for People-centred awards such as the Young Marketing Leader of the Year, an award for marketing professionals (35 years old and younger) with at least six years of work experience in brand or business management. This award recognizes those who have successfully led game-changing marketing programs that generate remarkable business results and positive societal impact.

Join Us at the Awards Night
The culmination of the Tambuli 2025 journey will take place at the Grand Hyatt Manila on June 3, 2025, where we celebrate purpose, performance, and the people behind it.

For more information on submission guidelines and entry details, please contact Matthew Fule at matthew.fule@uap.asia.