Renowned Indian artist says his latest painting for Volvo Cars is being ignored

In their latest campaign, Volvo Cars India has collaborated with internationally renowned artist Dr Subodh Kerkar for a social experiment with an important life-saving twist.

The widely respected and admired artist talks about how his latest creation, his newest work of art, is being, surprisingly, ignored.

This has intrigued people and has stirred everyone’s curiosity as they find it hard to believe that work by Subodh Kerkar isn’t being given any attention.

To find out about this ‘Most Ignored Painting’ check out the video above or on Facebook here.

All will be revealed tomorrow – watch this space!