Coke Studio’s latest campaign brings back a classic Valentine’s Day gesture, the Mixtape
Once upon a time, love wasn’t measured in likes or DMs. It was woven into the little things—handwritten notes, long phone calls, and the ultimate romantic gesture, the Mixtape. This Valentine’s Day, Coke Studio and Ogilvy are bringing back the charm of old-school romance with the Coke Studio Mixtape—a love story told through music, the way it was meant to be.
A carefully curated selection of songs from Coke Studio Bharat, Coke Studio Bangla and Coke Studio Tamil recorded onto a classic cassette, turns a playlist into something far more personal. And because no mixtape is complete without a way to play it, each one comes with a specially designed Coke Studio Cassette Player—a keepsake that makes love feel timeless again.
Shantanu Gangane, Senior Director, Integrated Marketing Experience, India & SWA, said, “Coke Studio has always been about celebrating music as a universal language—one that connects people, evokes emotions, and creates shared moments. With the Coke Studio Mixtape, we’re bringing back the joy of thoughtful gestures—turning music into a personal expression of love and togetherness.”
This campaign has been created by Ogilvy India as a part of OpenX from WPP.
Sukesh Nayak, Chief Creative Officer, Ogilvy India says, “A Mixtape is more than just songs—it’s about time, effort, and care. The value of which is just priceless. So, this Valentine’s Day, skip the usual gifts and surprise your partner with something made by you, just for them. Add a dash of magic that is timeless.”
The Valentine’s Day special campaign reinforces Coca-Cola’s commitment to adding real magic to everyday life —because some things, like love and great music, never go out of style.
