Singapore media and entertainment company So Drama! Entertainment unveils brand refresh
So Drama! Entertainment has undertaken a comprehensive brand refresh, to reflect its growth, aspirations and evolving role as one of Singapore’s leading media and entertainment companies. This transformation encompasses the company’s assets – Camokakis, 88.3JIA, Power 98 Love Songs, Music & Drama Company and Pioneer -along with its talent, creative storytelling, immersive video production and cutting-edge technology.
The brand refresh, kicking off with a new logo, website, and brand film, signifies a new era of growth, innovation and creative excellence for So Drama!. This is complemented by the formation of the Creative Innovation department, led by new hire Deputy Director, Chris Leow, to drive the creative ideation and social engagement capabilities of the wider Creative & Content team headed by Director, Susanna Kulatissa. Additionally, Trevor Lim joined as Team Lead of Ideation Lab to oversee creative development and execution, while Anthony Kho took on the role of Team Lead of Virtual Production, further enhancing virtual production efforts.
Melvin Kuek, Executive Director of So Drama!, said: “This brand refresh is a reflection of not only how far So Drama! has come, but also where we are headed. I am very proud of the fact that the entire brand film was done in-house, from production to talents to music. It shows off our capabilities as a multimedia agency and also represents our commitment to connect, engage and inspire change as we create sticky content and grow exciting strategic partnerships for clients and country.”
The newly designed logo aims to embody the essence of drama, excitement, and creativity, incorporating a sideways exclamation point. This symbol not only evokes the dynamic nature of the entertainment industry but also represents a spotlight and megaphone, amplifying So Drama!’s vision and aspirations.
Along with the new logo, So Drama! also refined its tagline to “What’s life without a little drama?”.
The 2025 Brand Film showcases So Drama!’s commitment to creative storytelling, cutting-edge technology, and innovative production. Produced using in-house creative resources, the film demonstrates the company’s multidisciplinary expertise, bringing together the talents of Creative Innovation for scripting and design, Video Production for directing, filming, editing, and compositing, Music & Drama Company for choreographing dance sequences and composing the original score, and Capability Development for virtual production support.
So Drama! has also launched a rebranded corporate website