DDB Philippines starts 2025 strong picking up LG Electronics’ digital duties

DDB Philippines is off to a stellar start in 2025, securing a major global brand as its newest client. The agency has been appointed to handle several workstreams as the local digital agency for LG Electronics, marking a significant achievement for the team just two months into the year.

LG Electronics, a household name synonymous with innovation and cutting-edge technology, has entrusted DDB Philippines with handling all social and digital communications for its extensive portfolio of products, spanning home appliances, entertainment, and business solutions. With the brand’s mission to enhance everyday life through smart, sustainable, and user-friendly solutions, this partnership will reinforce LG’s market leadership and consumer connection.

This win is a testament to the unstoppable momentum of DDB Philippines’ powerhouse team led by creative heads Shackie Caccam and Min Roldan, and new business head JB de Joya. Their strategic expertise, creative agility, and passion for delivering impactful campaigns secured this, among other accounts in rapid succession, setting the tone for an exciting year ahead.

“It’s only February, and we’re already setting the pace for what’s to come,” Shackie Caccam, Deputy ECD of DDB Philippines, “Winning another global brand reflects the strength of our people, our creativity, and our deep understanding of brands that make a difference in people’s lives. We’re beyond excited and grateful to work with the brilliant brand team of LG Electronics. Influencing the course and future of this leading global brand in the Philippines is a dream milestone for us at DDB, and a shoutout to the young team for their hard work and accountability to the craft”.

With this powerful start, DDB Philippines is charging ahead, proving that Life’s Good—and it’s only just beginning.