LBC Express plays on emotions in new film to celebrate its heritage via GIGIL

LBC Express Inc. wanted to create some buzz to remind people of their long-standing heritage as the Philippines’ oldest courier service provider via this funny new film created by Katok, GIGIL’s sister agency.

Since their reliable shipping and logistics services allow them to carry away things from one place to another, no matter how far, GIGIL made a film about something that gets people carried away, their emotions.

The film starts when a man at work receives a potentially life changing phone call. He decides to burn bridges with his colleagues and boss by being smug, cruel, and blunt, only to realize that he made a huge mistake and got carried away by his emotions. He then tries to play it off as a joke as he awkwardly goes back to his desk and resumes his work.

Credits
Client: LBC
Agency: GIGIL
Chief Creative Officer: Badong Abesamis
Chief Creative Officer: Herbert Hernandez
Managing Partner: Jake Yrastorza
Creative Director: Dana De Leon
Senior Art Director: Quatro Los Baños
Art Director: Jeremy Palac
Senior Copywriter: Zion de la Peña
Group Accounts Director: Micco Balana
Accounts Supervisor: Kyara Vlahov
Accounts Manager: Paolo Alejandrino
Strategic Planner: Justin Kingsu
Media Manager: Margie Husmalaga
Lead Buyer: Patricia Jane Sy
Media Buyer: Maureen Tan
Producer: Sasa Abella
Producer: Denise Blanco Elizon
Production
Director: Alvin Chan
EP/PM: Anne Marie Rodriguez
DOP: CJ Villanueva
1st AD: James Sales
PD: Timi Dominguez
Caster: Raffy Duculan / Apple Cuenca
LM: Paulo Torres
Prod Staff: Maejel Bello / Isay Roldan
HMUA: Osh Medina
Offline Editor: Alvin Chan
Colorist: CJ Villanueva
Offline Editor: Shermaine Nahine
Equipment Partner: Prime Productions