Irresistible deals await in GUT Singapore and foodpanda’s ‘Tastes Like A Good Deal’ campaign

March 5 2025, 9:14 am | BY Adam Shaw | No Comments

GUT Singapore has announced its partnership with foodpanda, the leading food delivery platform in Asia Pacific, with the launch of their first campaign together: “Tastes Like A Good Deal.”

 

Designed to showcase irresistible foodpanda deals, the campaign highlights mouthwatering food items made even tastier with unbeatable discounts—making every order a guilt-free indulgence.

“We are thrilled to be partnering with foodpanda to help them become the most preferred food delivery brand in APAC,” said Carlos Camacho, Chief Creative Officer GUT Asia. “foodpanda knows that getting a great deal is a joyful experience and that is what the campaign is all about.”

Rolling out across Hong Kong, Malaysia, the Philippines, and Thailand, the campaign delivers a flavorful mix of broadcast and social media content designed to capture the attention (and appetites) of food lovers across the region.

“With ‘Tastes like a good deal,’ we’re celebrating that unique satisfaction customers feel when they know they’ve made a smart choice,” says Selin Suzer, Senior Director, Brand – foodpanda, foodora, and Yemeksepeti. “This campaign recognises that a good deal enhances the entire dining experience—making every order taste better and creating moments that are truly rewarding. We’re excited to bring our consumers great deals on our most beloved restaurant partners across the region. The team at GUT Asia translated this insight into a compelling campaign through a very collaborative partnership.”

Irresistible deals await in GUT Singapore and foodpanda’s ‘Tastes Like A Good Deal’ campaign

This is the first campaign work from GUT Singapore, the creative network’s first office in Asia since opening its doors just four months ago.

Credits
Client: foodpanda
Agency: GUT Singapore
Chief Creative Officer: Carlos Camacho
Creative Director: Meyvi Wedelia
Creative Director: Gus Song
Senior Copywriter – Wayne Fernandez
Senior Art Director – Shervin Low
Executive Producer: Ali Loveday-Herzinger
Managing Director: Jessica Davey
Group Account Director: Liz Leow
Production and Post-Production
Production & Post-Production: Heckler SG
Director: Jesse James McElroy
DOP: Nicholas Chin
Executive Producer: Charu Menon
Producer: Jasmine Tay
Facilitation Company: Plan A
Executive Producer: Jessie Cu
Producer: Khai Nguyen
Production Manager: Duong Tran
AD: Tuan Chu
Art Director: Hai Truong
HMU: Luong
Wardrobe Stylist: Thi Thi
CG Supervisor: Sam Schwier
Compositing Lead: Davor Zec
Houdini Artist: Ooi Sen Ree
Online & Comp: Johnson Lim, Makoto Amemiya
3D Team: Danielle Melianti, Muhammad Shazni, Yen Cheng Woon, Sergi Planas
Main Editor: Andrew Holmes
Editors: Ben Hiew, Danial Razak, Craig Woo
Colourist: Pete Ritchie
IO Editor: Craig Woo, Zackery Wang
Photography
Photography: HeadQuartors
Photographer: Jayden Tan
Producer: Peggy Liang
Photography Assistants: Chow Hui Xian, Marcus Lim
Audio Audio: FVSE
Music
Music Supervision: Motherlode Music Ltd.
Pau-Pau animation
BIG Studios
Creative Vp: Ricardo Big Passos
Project Manager: Marina Pilnik Portela
Team Coordinator: Daniel Barbieri
Assistant Coordinator: Isa De Nicola
CGI Supervisor: Anderson Bezerra Façanha Virino
Animators: Beatriz Botelho Ramos and Vitor Souza Mota
Render / Lighting: Kayque Deleon and Alexandre Trevisan
Pre Comp: Alexandre Trevisan
Hair/Grooming: Jiovana da Silva Santos
Rigging: Thiago da Silva Lima

Irresistible deals await in GUT Singapore and foodpanda’s ‘Tastes Like A Good Deal’ campaign Irresistible deals await in GUT Singapore and foodpanda’s ‘Tastes Like A Good Deal’ campaign