BCA’s Ramadan campaign from Flock – FCN highlights the true meaning of triumph
For generations, Indonesians have celebrated Ramadan as the month of victory. But while this idea is repeated year after year, one question remains unanswered: What does victory truly mean? Is it about achieving a specific goal, or is it something deeper – something shaped by the journey itself?
This Ramadan, Flock – Future Creative Network with BCA challenges that perspective through the story of Juang, the main character of the story—whose name literally means “fighting.” As he searches for his own definition of victory, he faces an unexpected twist and turn that happened in his small family. Yet, no matter how difficult the journey becomes, he finds that myBCA is always there, providing the support he needs to keep moving forward.
Through this compelling campaign, BCA shifts the conversation from victory as a destination to victory as a journey—one that is shaped by perseverance, personal growth, and the support systems that empower us along the way. myBCA is more than just a digital banking platform; it is a reliable partner that simplifies life’s challenges, especially during Ramadan with it’s features; QRIS, Paylater, Bayar & Isi Ulang (Pay & Top Up), Virtual Account and Zakat, making daily Ramadan necessities easily fulfilled.
Ramadan is a much-awaited time for Indonesians, and with this year’s Ramadan campaign, BCA extends its greetings by inspiring those who are fasting to persevere in their observance, both through acts of worship and by sharing goodness.
True to BCA’s promise to always be by its customers’ side, this Ramadan, BCA is also committed to consistently facilitating customer transactions through the myBCA application.” expressed Adrian Hermansyah, Vice President of Marketing Communications at Bank Central Asia.
“This year, we’re taking a different approach. Instead of relying on big influencers as we’ve done before, we’re focusing on big storytelling—one that deeply resonates with viewers. This video isn’t just about promoting myBCA; it’s about sparking reflection on the true meaning of victory,” said Leonard Wiguna, Chief Creative Officer at FCN Creative.
By redefining victory, BCA reinforces its commitment to being more than just a bank—it is a partner in every journey. Through myBCA, BCA continues to innovate and provide seamless financial solutions that empower individuals to navigate life’s challenges with confidence.
