CJ WORX’s new film for Bar B Q Plaza urges members to Open LINE “GON” before shopping

Bar B Q Plaza, in collaboration with CJ WORX Thailand, has launched a new CRM campaign film with a twist – blending humor, sci-fi action, and a strong promotional message to drive member engagement. The film serves as a reminder for customers to open LINE APP “GON” before heading to the mall, unlocking a variety of exclusive discounts and benefits.

The story follows a young man who is unexpectedly visited by his future self, arriving in dramatic fashion to deliver an urgent message: “Open LINE APP ‘GON’ before you go to the mall!” In a humorous nod to classic sci-fi films, the future version of the protagonist warns that failing to do so would mean missing out on valuable discounts—savings that could even be used to buy a winning lottery ticket.

By weaving this entertaining and memorable narrative, Bar B Q Plaza ensures that the core message sticks with viewers. The repeated tagline, “Open LINE APP ‘GON’ before heading to the mall,” reinforces the call to action throughout the film, making it an engaging yet effective reminder for customers to maximize their savings.

This latest campaign further strengthens Bar B Q Plaza’s CRM strategy, demonstrating how a well-crafted story can drive behavioral change among customers while keeping the brand top-of-mind. With CJ WORX at the creative helm, the campaign perfectly balances humor, nostalgia, and a compelling sales message to connect with audiences in an innovative way.

Credits
Clients: Food
Agency: CJ WORX
Chief Creative Officer: Saharath Sawadatikom
Creative Director: Kulthavach Kultanan
Art Director: Pathrawee Homkanjan
Copywriter: Sukit Tongsut
Project Manager: Sasanan Amm. Indrapiromkul
Client Service: Worawalan Pornphichitpan, Pattaranun Deesonthichot ,Patsawee Rodloytook
Strategic Planner: Kamonrat Sirisakunong