Tropicana Twister encourages Malaysians to multiply kindness via new The Shout Group film
This Ramadan and Raya, Tropicana Twister, in a new campaign from The Shout Group, is on a mission to inspire Malaysians to multiply kindness through its ‘Gandakan Kebaikan Bersama Tropicana Twister’ (Double Your Goodness with Tropicana Twister) campaign. This initiative was conceived to spread joy through simple yet impactful acts of kindness and generosity.
At the heart of this campaign is the belief that even the smallest act of kindness can create a ripple effect, bringing people closer together and uplifting those in need. From 7 March to 30 April 2025, Tropicana Twister via an innovative Messenger Chatbot allows participants to journal and share their good deeds. With each pledge of kindness, digital oranges are collected, and for every ten oranges, Tropicana Twister, in partnership with local NGOs Kechara Soup Kitchen and The Lost Food Project, will provide a care package to an underprivileged family—turning goodwill into meaningful impact. To make participation even more rewarding, consumers who purchase a minimum of RM10 worth of Tropicana Twister during the campaign period and share their acts of kindness via the Messenger Chatbot will stand a chance to win additional rewards.
“Ramadan and Raya are a time of togetherness and generosity, and with ‘Gandakan Kebaikan’, we hope to inspire Malaysians to give from the heart. Whether through small gestures or bigger contributions, every act of kindness has the power to make a difference. With this initiative, we also want to show how Tropicana Twister can spark these moments of giving, bringing people closer through the spirit of sharing,” said Jennifer Lee, Head of Marketing, Tropicana in Malaysia.
Syahriza Badron, Managing Director at The Shout Group, added: “The beauty of this campaign lies in its simplicity—kindness is contagious, and through an engaging digital experience, we’re making it easier for people to take part in a movement that celebrates and amplifies goodness.”
The campaign engages Malaysians through multiple touchpoints, including an interactive messenger chatbot that allows users to log acts of kindness. It is further amplified through on-ground activations, influencer collaborations, and social media engagement. Additionally, a series of video content—featuring various acts of kindness—helps drive emotional engagement and inspire participation, ensuring widespread awareness and impact this Ramadan and Raya season.
For more information on how to participate, visit Facebook page @MYTropicana, or head over to http://bit.ly/RayaTropicanaMY to join the ‘Gandakan Kebaikan’ campaign with Tropicana Twister.
Credits
Title: Gandakan Kebaikan Bersama Tropicana Twister (Double Your Goodness with Tropicana Twister)
PepsiCo Malaysia
Head of Marketing: Jennifer Lee
Brand Manager: Thomas Chin
THE SHOUT GROUP
Co-owners: Shaun Tay & Ong Shi Ping
Managing Director: Syahriza Badron
Executive Creative Director: Wang Ie Tjer
Creative Director: James Voon
Associate Creative Director: Chung Ru Zen
Senior Art Director: Hafidz Salamat
Writer: Nicholas Yap
Bahasa Copywriter: Sal Abdul Malik
Senior Producer: Amin Taib
Group Business Director: Loong Sheng Mae
Senior Brand Director: Timothy Teh
Brand Manager: Nadhira Murad
Production House: KDCo
Managing Director, Executive Producer: Effendy Harjoh
Partner/Head of Operations, Executive Producer: Nor Syamimi Ali
Director: Esham Shahlin
Producer: Fakhruddin Rajendran & Ida Rahayu
Post House: Blaze Studio
Editors: Esham Shahli, Moon Choong
Online Colourist: Hilmi
Audio: Crosstown Connection
Sound Engineer – Anand
Chatbot: TELL Integrated
Chatbot Architects: Johan Nordin, Joshua Vinesh Rao, Nurul Amri Ahmad Hasir, Ida Zainol
