22feet Tribal Worldwide and Flipkart highlight summer challenges in India via new campaign
Flipkart, India’s homegrown e-commerce platform, has launched a new campaign in partnership with 22feet Tribal Worldwide, ‘AC Deals So Good, India Rahega Cool,’ combining humour and unbeatable offers to tackle the intense summer heat. The campaign highlights the frustration of the scorching heat through exaggerated yet relatable situations, where even the best moments turn into meltdowns until Flipkart’s cooling solutions provide the much-needed relief.
The new films highlight relatable summer challenges faced by Indian households, from sweltering heat to rising tempers. The campaign showcases everyday scenarios where heat intensifies emotions, and simple cooling solutions provide much-needed relief.
One film captures a family’s emotional turmoil as they learn about their son’s scholarship announcement, only for the heat to make the moment feel even more overwhelming. Another film takes a lighthearted approach, with a husband explaining the long-term benefits of energy-efficient BLDC fans as a practical, wallet-friendly choice.
A third film humorously depicts a couple’s vacation reveal going off track due to irritation caused by the soaring temperature. Each story highlights how cooling solutions like air conditioners, fans, and coolers offer respite from both heat and tension.
The campaign is tied to Flipkart Cooling Days, running from March 26–31, offering products like air conditioners starting at Rs. 26,490, energy-efficient fans from Rs. 1,999, and coolers from Rs. 3,999. The campaign aims to make cooling solutions more accessible and affordable as India braces for the upcoming summer months.
Pratik Shetty, Head Marketing & Media, Flipkart, said, “As the summer heat intensifies, it not only brings physical discomfort but also impacts people’s moods and daily routines. Through our campaign, ‘AC Deals So Good, India Rahega Cool,’ we aim to make affordable, energy-efficient cooling solutions more accessible to households across the country.”
Vishnu Srivatsav, Creative Head, 22feet Tribal Worldwide, said: “It’s not just summer, it’s the season of irritation. We realised everyone is going to talk heat, but we felt there was another story we could tell. And when we realised we had a relatable message to give. We wanted to give it in the most exaggerated and fun way possible. It was great fun shooting it. And the Chalees Chor were awesome partners to work with.”
To make cooling solutions more accessible, Flipkart offers no-cost EMI plans for up to 12 months and instant savings through leading banks. Additionally, with SuperCoins deals and exchange offers, customers can enjoy greater financial flexibility ensuring that financial constraints don’t stand in the way of comfort.
This summer, Flipkart is making it easier, smarter, and more affordable to beat the heat. With deals this cool, India stays cool too!
Credits
Business: Vanaja Pillai, Shikha Davessar, Zubin Sheriff, Apeksha Pandey, Reet Wadhwani
Strategy: Rachita Goel, Edwin William, Sambhavi Sawant
Content: Vishnu Srivatsav, Deekshith Kaimal
Design: Farhat Shaukat
Finance: Tapas Baral, Ajinkya Kanchavad
Production: Chalees Chor
