DTT’s Hyrul Anuar and Talon Creative launch festive Astro film celebrating Malaysians
The #MeriahLainMacam” Raya brand film, directed by Hyrul Anuar in collaboration with Directors Think Tank, Astro Malaysia, and Talon Creative, is a heartwarming tribute to Malaysia’s diverse Raya traditions. The film captures the unique ways Malaysians celebrate, from traditional dishes to the significance of Baju Raya, highlighting the essence of love, connection, and remembrance.
What sets this film apart is Anuar’s signature comedic touch, which adds an engaging and lighthearted feel while keeping the emotional core intact. Rather than relying solely on nostalgia, the storytelling blends humor and heartfelt moments, making it both entertaining and deeply relatable. The film’s authenticity ensures that viewers see reflections of their own Raya experiences on screen.
Benjamin Woo, Head of Group Marketing, Astro, said: “Astro recognises that Raya traditions, like families, are beautifully diverse. Yet, at their heart, they share a universal language: the language of love, connection, and cherished memories. This film celebrates how these traditions, unique as they may be, are the threads that weave families together, strengthening the bonds that truly matter. At Astro, we are committed to forging these moments of connection, bringing families closer through the shared experiences that define Raya.”
Gavin Teoh, Managing Director of Talon Creative, said: “The essence of togetherness truly comes to life in our Raya film through the power of Astro’s talent and iconic IPs. Talon has always championed entertainment in campaigns that connect with audiences, and with Meriah Lain Macam we’ve created a campaign that feels both relevant and deeply meaningful for this festive season.”
“We wanted to bring an authentic and emotional perspective to this film—one that truly reflects the unique Raya stories that exist within Malaysian families. The goal was to make viewers feel seen and resonate with the essence of these traditions,” added Anuar.
The Brand Film has received a lot of positive feedback, garnering close to 400K organic views with high engagement. The combination of comedy and authenticity makes it highly shareable, evoking a sense of nostalgia and unity among viewers. By honoring both tradition and modernity, Meriah Lain Macam reinforces Astro’s role in celebrating Malaysia’s cultural richness—making it more than just a festive ad, but a heartfelt reflection of what makes Raya special. Malaysians have also been actively discussing the film on TikTok and other social media platforms.
Credits
Talon Creative:
Managing Director: Gavin Teoh
Brand Director: Shukri Saleh
Senior Brand Executive: Nina Samsuri
Brand Executive: Efa Mahmudah
Executive Creative Director: Nik Radzi
Creative Director: Erman Basiron
Creative Group Head: Chak Mohd, Akmal Khairie
Art Director: Yusuff Ismadi, Nu Farain
Copywriter: Chak Mohd, Nurudin Albakri, Anis Suraya
Designer: Tira Fauzi, Daniel Yassin
Project Director: Shelly Ahmad
Head of Content Studio: Chen Lee Ling
Senior Producer: Anand Vengdesh
Astro Malaysia:
Chief Marketing Officer: Tai Kam Leong
Head of Marketing: Benjamin Woo
Senior Assistant Vice President: Ezura Shazween
Assistant Vice President: Jonathan Gan
Senior Associate: Sharon Wong
Rocketfuel Entertainment: Athirah Tan
Reserve Tank Sdn Bhd
Executive Producer: Pat Singh
Director: Hyrul Anuar
Script Writer: Hyrul Anuar
Producer: Lee Zinyau
Line Producer: Lee Zinyi
Assistant Director: Lee Zinyau
Production Manager: Muhammad Sheqal Azwan Samsol
Production Assistant: Natasha Binti Haridatul Akhmar
Production Assistant: Syamimi Bt Ismail
Production Assistant: Nurul Sakinah Bt Abdul Samad
Production Assistant: Mashitah Binti Suhaini
Director of Photography: Eric Yeong
2nd Cam Operator: Don Wong & Shahrul Che Hasan
1st AC: Abdul Rahman Bin Hashim
2nd AC: Noor Asmawi Bin Abdul Aziz
Q Take: Ahmad Hazieq Zakri Bin Nasaruddin
DIT: Ezrie Izzuan Ahamad Anuar
Technical Advisor: Aidil Azman b Hitam
Gaffer: Prem Kumar
Key Grip: Mohd Syahril Riezal Bin Mohd Salleh
Best Boy Lighting: Kama Azli Bin Sahak
Spark: Nur Hamirruddin Bin Mohd Kam
Spark: Muhammad Ihsan Bin Roshidi
Best Boy Grip: Muhammad Fitri Bin Sabihuddin
Grip: Adam Hakimi
Grip: Muhammad Ikhwan Bin Mazli
Sound: Muhammad Syafiq Bin Norakmal
Art Director: Invisibleworks – KokWei Lai
Prop Master: Jamie Chua
Art Assistant: Yixue Toh
Art Assistant: Ashley Ong
Art Assistant: Tami
Make-Up & Styling: Malya Artwork
Wardrobe & Styling: Wardrobe Room Sdn Bhd
Location manager: SA Creative Entertainment
Talent Management: Noor Auni Md Asbol
Offline Editor: Mohamad Fazlan Bin Johari
Online editor: Tank3 Asia
Music composer: Tank Music Asia
Audio mixing: Astro Studios
Facility Team: Jovin & the Teams
Logistic: LYL Holidays Sdn Bhd
