Dentsu Tokyo, Ogilvy Singapore, McCann India and Ogilvy Bangkok top performers from Asia at the finalists stage of The One Show 2025
The One Club for Creativity has announced the entries from 49 countries and regions that are finalists for The One Show 2025, including 186 from APAC.
Ogilvy Australia Sydney has the most finalists in the region with 14, including seven for Bristol Myers Squibb and La Roche Posay “The Spot”, and five for Kentucky Fried Chicken “Kentucky Fly Chicken”.
Dentsu Tokyo is close behind with 12 finalists for six different entries, including three for “Visiongram” on behalf of Japan Blind Judo Federation.
With 10 One Show 2025 finalists is Colenso BBDO Auckland, including eight for Mars NZ “Adoptable. By PEDIGREE.”
Ogilvy Singapore has nine finalists, all for Vaseline “Transition Body Lotion”. McCann Worldgroup India Gurugram has seven, including six for Buckaroo Footwear “Fit My Feet”.
Tied with six One Show 2025 finalists are Bear Meets Eagle On Fire Sydney and Ogilvy Bangkok. With five finalists each are Dentsu Creative Gurugram, Havas Worldwide India Mumbai, Leo India Mumbai, Ogilvy Taiwan Taipei, Shanghai Ogilvy & Mather, and CHEP Network Sydney.
APAC finalists by country and region are Australia with 47, India with 30, Japan with 28, China with 25, New Zealand with 16, Singapore with 13, Thailand with 11, Taiwan with eight, South Korea with seven, Hong Kong-SAR with three, Malaysia with six, and Philippines with two.
Globally, FCB New York has the most One Show 2025 finalists with 85, including 53 for Spotify “Spreadbeats”, and 31 for “Lap of Legends” on behalf of AB InBev, Michelob ULTRA. “Spreadbeats” is also the entry with the most finalists spots.
Other top finalists are Klick Health Toronto and Serviceplan Germany Munich with 49 each, Area 23 New York with 46, Apple Cupertino with 40, DM9 Saõ Paulo with 37, and Rethink Canada with 32.
This year’s esteemed One Show global jury selected a total of 1,659 finalists from 49 countries. The complete searchable list of finalists for The One Show 2025 is available here.
All finalists will win Gold, Silver, or Bronze Pencils or Merits, to be announced during Creative Week 2025 on May 15, and celebrated at The One Show 2025 awards ceremony on May 16 at Cipriani Wall Street in New York, where special awards such as Best of Show, Best of Disciplines, Agency of the Year, and more will be revealed.
Now in its 15th year, Creative Week (May 12-16, 2025) is a premier annual gathering for the advertising and design industries to come together and celebrate the creative excellence showcased in four of the club’s leading global awards shows, and discuss the latest creative trends and issues.
Creative Week 2025 includes awards ceremonies for the Young Ones Student Awards on May 12, Type Directors Club TDC71 Best of Discipline winners and exhibition on May 13, ADC 104th Annual Awards on May 14, exclusive Executive Creative Summit-New York on May 15-16, and the first-ever Creative Week AI Creative Challenge on May 15.
Please visit Creative Week 2025 for more information and tickets.