W Communications launches new global joint venture with content agency Bellow

Global creative and communications agency, W Communications, has announced a new global joint venture in partnership with multi-discipline content agency, Bellow. The joint enterprise, W Productions, will be led out of W Asia, the Singapore hub for all the agency’s work across the Asia Pacific region.

W Productions will further reinforce W’s content capabilities across its global network. This will accelerate the development of the agency’s transformation from its core earned-first communications into a full suite creative integrated communications and marketing agency services across the B2B and B2C sectors.

Bellow, founded in 2021, is an award-winning creative video agency based in Singapore, founded and led by Shafyq Hameed, former Chief Operations Officer of Titan Digital Media. The agency has earned recognition for its bold storytelling and innovative visuals, creating standout through-the-line content. Its clients span a portfolio of iconic brands across consumer tech, media group, property and consumer lifestyle industries.

Together, W and Bellow will leverage their combined agency capabilities to serve their collective client bases, blending W’s future-forward, culturally driven approach to marketing with Bellow’s content-first vision.

Robin Chang (pictured middle), APAC General Manager, W Asia, said: “We are thrilled to embark on this partnership with Bellow as a significant step forward in enhancing and growing our integrated suite of services. W Productions will provide a new and unique value proposition in the content production space to our clients as we continue to push the boundaries of innovation and creativity, delivering exceptional results that impact businesses positively across APAC and beyond. This integrated approach not only fosters bold creative synergy but also optimises costs and accelerates production timelines.”

Shafyq Hameed (pictured right), Founder of Bellow Media, added: “Collaborating with W Communications is an exciting move for us as we look to grow our capabilities and continue to create dynamic content on a global scale. In today’s climate where brands are looking for quality content produced with efficiency and quick turnaround time, we are excited to partner with W’s dynamic global team to deliver fresh and impactful content solutions for our clients that cut through all platforms of paid, earned, owned and shared media.”

The launch of W Productions is the latest announcement to showcase the fast-moving agency’s evolution towards a broader suite of integrated services beyond just traditional PR. W Asia’s team of digital integration experts is led by Integrated Associate Director Aaron Chan. The team delivers innovative solutions and addresses the evolving needs of clients by applying a multi- channel comms approach.

The integrated division within W Asia will be instrumental in leading new directions across both external and internal communications, leveraging global collaborations within the broader W network, as well as offering expanded digital services such as UI/UX, creative and design capabilities, content creation, social marketing, paid media and more.

Warren Johnson (pictured left), CEO and Founder, W Communications, said: “The launch of W Productions, alongside Aaron’s appointment to lead integrated services out of our Asia Pacific hub, marks a pivotal moment in expanding our agency credentials and capabilities globally. In the past few years, we’ve seen a significant evolution of the traditional media landscape, and, as a result, we’re continuing to expand into new areas that look to offer forward-thinking solutions and services for our clients.”

This announcement follows a series of strategic hires and portfolio wins in the first quarter of 2025, marking an exciting period of growth and expansion for the agency in Asia Pacific and beyond.