Warren Armada and Maita Consulta join OMG Philippines’ leadership team

Omnicom Media Group (OMG) Philippines has strengthened its leadership team with the appointments of Warren Armada as Investment Head and Maita Consulta as Head of Data and Analytics. This signals a continued focus on strengthening OMG Philippines’ investment and analytics capabilities.

In his new role, Armada will lead the strategic planning, execution, and performance of media campaigns; enhance OMG Philippines’ digital services; and spearhead the development of the Trading & Accountability team. A returning OMG Alumnus, Armada is poised to play a critical role in optimising media investments, armed with a wealth of experience across digital and media strategy, business development, events activations, and marketing.

Meanwhile, Consulta will lead OMG Philippines’ data and analytics team, ensuring data-driven insights inform and optimise marketing strategies. She will also serve as a trusted advisor to clients seeking to enhance their media effectiveness through research and innovation. With more than three decades of experience in communications strategy, Consulta brings a unique perspective on transforming complex data into actionable insights gained from her career across media agencies and the news and entertainment sectors.

Mary Buenaventura, President and CEO, OMG Philippines, said: “Warren and Maita are both trusted leaders in the industry, and I’m genuinely excited to have them join our leadership team. Warren’s deep understanding of our culture and Maita’s sharp strategic lens will no doubt strengthen how we deliver value to our clients. More than anything, I look forward to their impact—not just in the work we do, but in how they’ll help grow and inspire our teams. Their experience is a great addition to OMG’s Agency as a Platform proposition, which we will continue optimising to deliver transformative growth for our clients and our business.”

“Going back to OMG is like going back home,” said Armada. “Working with the ever-evolving media as a touchpoint and understanding how it is consumed is like going into the familiar yet unknown—that is what excites me the most. With my new role as Investment Head, I hope to impart my previous experiences from different facets of marketing as we deliver efficiency, effectiveness, and sufficiency to our clients. A partner with one goal in mind, I aim to deliver what is best for our clients and my home agency, OMG.”

“I am thrilled to start a new chapter in my professional story as Head of Data and Analytics at OMG Philippines,” said Consulta. “What infinitely excites me is stewardship of a craft that plays a significant role in ushering marketing communications to new heights in both planning and accountability. On top of that, I am honoured to be leading a team of progressive talents who are passionate about figuring out innovations in this area ultimately to help OMG drive our clients’ success.”

The appointments are effective immediately, and Armada and Consulta report to Buenaventura.