Spikes Asia spotlight: INNOCEAN wins TV/Cinema Film Grand Prix at 2025 Spikes Asia for Hyundai’s “Night Fishing” short film

INNOCEAN has been awarded the TV/Cinema Film Grand Prix at the recent 2025 Spikes Asia, for the “Night Fishing” campaign jointly planned and produced with Hyundai Motor Company.

The judging criteria for the TV/Cinema Film category includes creativity, craftsmanship, and overall impact. In addition to the Grand Prix, INNOCEAN also secured a Silver award in the Innovation in Branded Content category for the same campaign.

“Night Fishing” is a short film starring actor Son Suk-ku and Hyundai’s IONIQ 5. Set against the backdrop of an electric vehicle charging station, the film portrays a mysterious incident and an unexpected twist, blending humanistic storytelling with thriller elements. Produced as a 13-minute “short-form movie,” it was notably the first branded film to be screened in Korean cinemas, garnering significant public attention.

The campaign has been highly acclaimed for introducing a new format of branded content through a cinematic approach, and for effectively showcasing Hyundai’s innovation and technological prowess by employing a unique filming technique that captures the story from the car’s perspective. It is recognized for successfully combining artistic value with commercial objectives, expanding creative possibilities in branded content, and presenting a new direction for brand communication.

Previously, in March, INNOCEAN also won five awards – including a Gold award – at ADFEST for the “Night Fishing” campaign.

William Lee, Global CEO of INNOCEAN, said: “We are truly honored to receive the highest Grand Prix award at Asia-Pacific’s most prestigious advertising festival. We will continue to deliver diverse and groundbreaking campaigns that not only meet our clients’ needs but also offer consumers the best brand experiences.”

INNOCEAN was previously named “Agency of the Year” at the 2022 Spikes Asia.