TrackX and Minotaur shift gears together in new PH Motorsports collaboration
Revving up its engines and ready to blaze through new trails: TrackX, a community that advocates for safe learning, access, and enjoyment of motorsports has teamed up with Minotaur, the Philippines’ premier team of community builders, culture drivers, and marketing engineers.
For this collaboration, the tandem aims to create a safe space for motorsports enthusiasts, to grow in participation, appreciation and above all, expertise. A partnership that is more than just a marketing strategy – it’s a movement. By teaming up, they aim to shift the gears of motorsports culture in the Philippines and open up what many wrongly assume is an exclusive world.
Driving Accessibility to the Community
At its core, TrackX’s charter goes back to why they started the group in the first place: to make motorsports accessible for everyone, and to prove that it’s not just a sport for the elite. “We are simple people, just really passionate about motorsports,” Jam Jimenez, TrackX CEO and Founder emphasizes. “TrackX was built on the belief that anybody can get into motorsports. It’s a lot more accessible than people might think. That has always been our core belief, and it’s constantly proven by the content that we create, by the eager participants who we welcome, and the loyal advocates they turn into.”
A big part of this collaboration is focused on providing access and lowering the barriers to entry through events, activations, content and brand integrations; critical moves to dispel myths and bring more Filipinos closer to the track experience.
“TrackX has evolved from a group of hobbyists into a trusted community of track drivers. For beginners and enthusiasts alike, We provide a welcoming gateway into the world of racing and track driving,” highlights Lex Cabanting, one of TrackX’s partner instructors. “We have been training drivers in proper technique, safety, and behavior behind the wheel. Our goal: empowering motorsports fans to explore the thrill of driving fast: safely, confidently, and responsibly.”
Racing is just one part of the bigger motorsports ecosystem. Like any sport, motorsports nurtures businesses and industries around it, and TrackX is helping people access not just the thrill of the track, but also the opportunities surrounding it. This includes the mechanics, photographers, content creators, spectators, hobbyists, and fans — all essential pillars of the motorsports community. TrackX’s community-building efforts are about creating opportunities for everyone, including clients, brands, and aspiring professionals, turning everyone equally into stakeholders in their passions.
The Lap of Luzon
In an upcoming endeavor called “Lap of Luzon”, TrackX will be creating a series of video content where a 1996 Mazda MX-5 will be driven by a motoring journalist and novice track driver through different race tracks in Luzon, all in just one day. Accompanied by one of TrackX’s experienced instructors, the team will travel from the TrackX HQ in Manila to the three race tracks in Luzon that are made for or allow full-sized cars: Batangas Racing Circuit, Clark International Speedway, and Tarlac Circuit Hill.
On the surface, the goal is to set lap times across three separate tracks within one day: a feat never before attempted. But the deeper purpose is to show that motorsports is about passion, not prestige — that excitement, fun, and personal challenge matter more than the year, make, or model of the car. And perhaps just as important, the journey emphasizes the value of road safety, a very timely topic in today’s motoring landscape: promoting responsible driving, proper vehicle handling, and situational awareness, both on and off the track.
The “Lap of Luzon” journey will be documented, capturing every roadblock, every victory lap, every real and raw moment. It’s about showing that motorsports is for everyone, not just a select few.
Authentic content like these put TrackX right at the heart of the motorsports community. “What makes it powerful is that while we stay true to the grassroots spirit, we’re also able to scale as needed and bridge the gap with measurable, quantifiable impact for all brand partners who want to get on the road with us,” said SJ Park, TrackX’s partner instructor.
Beyond Marketing
“This partnership is beyond just marketing, it’s about participating in a community that’s above all real. One with a goal, advocacy, and a bigger cause to champion,” said Minotaur CEO Jamie Paraso. “TrackX is already doing incredible work with welcoming Filipinos into the world of motorsports. We’re here to help elevate that mission and make it part of the mainstream conversation.”
“TrackX is one of the communities that we’re fueling, built from an insatiable desire to make interests and passion points spread like wildfire,” said Rey Tiempo, Chief Creative Officer of Minotaur. “Brands should simply stop shouting their message to a wide and largely disinterested audience and start making friends with the ultra-engaged communities, no matter the scale. When these communities see the sincerity of any brand, they become that brand’s bona fide supporters. Often, if done really really well – for life.”
With Minotaur’s expertise in community engagement and storytelling, the partnership will spawn a series of campaigns, content, and events — all aimed at putting motorsports, and the brands supporting it, on the radar of a broader Filipino audience. Expect full-throttle authenticity, adrenaline-pumping moments, and a deeper sense of belonging. Because in this race, everyone has a place at the starting line.