IMPACT BBDO, Dentsu Creative Taiwan, Ogilvy Singapore, Ogilvy Thailand, BBDO Bangkok, Grey Thailand and TBWA Hakuhodo win at The ANDYs
The ANDY Awards has released its 2025 winners. IMPACT BBDO Dubai has taken out Best of Show in the Public Service category for UN Women ‘Child Wedding Cards’. Dentsu Creative Taiwan has scored 2 awards and three Thai agencies have picked up awards.
Asia’s winners are listed below:
Dentsu Creative Taiwan ‘Fake Marriage’ for Awakening Foundation – Category: Idea
Dentsu Creative Taiwan ‘Sleepbound’ for Heysong-Wincafe – Category: Craft
Ogilvy Thailand ‘Fight For Thais’ Gut’ for Dutchie – Category: Idea
Grey Thailand ‘Sad Kama-Chan’ for Food Passion Co., Ltd – Category: Idea
BBDO Bangkok ‘The Benz Effect’ for Mercedes-Benz Thailand – Category: Idea
TBWA Hakuhodo ‘No Smiles’ for McDonald’s Japan – Category: Idea
Ogilvy Singapore ‘Transition Body Lotion’ for Vaseline – Category: Bravery Craft Reset
VIEW THE FULL LIST OF INTERNATIONAL ANDY AWARD WINNERS
Work on an International scale dominated the competition with the majority of winners exceeding North American agency work for the first time since 2016.
Says Anselmo Ramos, Co-Founder/Creative Chairman of GUT and 2025-2026 ANDY Awards Chair: “For over half a century, the ANDY Awards have celebrated creative bravery in our industry. As the first show of the season, they set the tone, inspiring brands and agencies to challenge conventions. This year’s winners exemplify the kind of work that doesn’t just follow culture, but helps define what’s next, highlighting the bold trends pushing us forward.”
Best in Show:
Best in Show (GRANDY): DAVID Madrid for JCDecaux ‘Meet Marina Prieto’
Bravery Award: GUT for Kraft Heinz & NotCo ‘Mayo Haters’
Best in Show Craft: adam&eveDDB for The V&A Museum ‘If You’re Into It, It’s In The V&A’
Best in Show RESET: Publicis Conseil for Renault ‘Cars To Work’
Public Service Award: IMPACT BBDO Dubai for UN Women ‘Child Wedding Cards’
Special Awards:
Best New Agency: Courage Inc, Canada
Production Company of the Year: Smuggler
Independent Agency of the Year: Rethink
Holding Company of the Year: Omnicom
Network of the Year: Three-way tie – BBDO, DDB, Publicis Groupe
Best of Region Winners:
Europe: “Meet Marina Prieto” – DAVID Madrid / JCDecaux
LATAM: “Sight Walks” – Circus Grey / UNACEM – Cemento Sol
SWANA: “The New President” – IMPACT BBDO / UN Women
Asia: “Transition Body Lotion” – Ogilvy Singapore / Vaseline
China: “SleepBound” – Dentsu Creative Taiwan / HeySong – Wincafe
Continuing its commitment to the next generation of creative talent, the ANDYs awarded Best in Show – Student to “Ink Up, Wash Out!” by Brigham Young University’s BYU AdLab for Crayola. The win includes a $10,000 scholarship for the creative team.