MAP partners with DDB Group Philippines to launch AI-powered voter campaign

One encouraging trend in recent years is the steady rise in the number of registered Filipino voters each election season. This growth reflects a growing awareness of civic responsibility and a collective desire to help shape the nation’s future.

 

However, while registration numbers are improving, actual voter turnout still leaves much to be desired. And this gap has become even more alarming in the lead-up to the May 12 elections, as more and more Filipinos have been openly expressing on social media their decision to abstain from voting altogether.

It’s true — choosing not to vote can seem easy. It’s often accompanied by disillusionment and a sense of powerlessness, especially among those who feel like their voices are too small to matter.

But the Management Association of the Philippines (MAP) firmly believes in the power of one vote. The organization upholds the belief that every vote cast is an act of hope and a contribution to the collective push for progress. It is not just a right — it is a duty that can significantly impact the kind of future we build for our families, our loved ones, and generations of Filipinos to come.

With very limited time before the elections, MAP has partnered with DDB Group Philippines, DOOH, and Plan B to develop an AI-assisted campaign material. This initiative is designed to remind voters of the promises we make to our loved ones — promises of a better life, a brighter future, and a more hopeful tomorrow.

The message is simple, but urgent: voting is one of the most accessible yet powerful ways we can help turn those promises into reality.

So, this May 12, honor those promises. Stand up, show up, and make your voice count.

The Management Association of the Philippines urges all eligible Filipinos to take part in the democratic process. Vote wisely. Vote with purpose. Vote for change.

To learn more about the upcoming elections, click here.