Asia walks away from the ADC 104th Annual Awards with two Best of Discipline winners
Agencies, design studios, and freelancers in 11 countries and regions in APAC are among the global winners at the ADC 104th Annual Awards ceremony, held at Gotham Hall in New York during The One Club for Creativity’s Creative Week 2025.
The region is home to a pair of Best of Discipline winners this year.
Fengkun Bai Beijing was awarded Best of Book Design honors for “ShiQi’s Calligraphy” on behalf of Beijing Times Chinese Press.
The Best of Gaming went to R/GA Japan Tokyo for “Cat God Helpline” on behalf of PONOS The Battle Cats.
APAC’s 14 ADC 104th Annual Awards Gold Cube winners, by country/region, are as follows.
Australia
Bear Meets Eagle On Fire Sydney with +61 Sydney, Revolver Sydney and Rumble Sydney “Better on a Better Network” for Telstra in Advertising, Television/Film/Online Video – Film – Series
China
• Fengkun Bai Beijing “ShiQi’s Calligraphy” for Beijing Times Chinese Press in Book Design, Innovation
• Hanqingtang Nanjing “The Literary Mind and the Carving of Dragons” for Shaanxi Normal University Press in Book Design, Text & Image-Driven Books
• HDDesign Kunming “2024 Dianchi Art Festival” for Ruan Yisan Heritage Foundation/Elephament Kunming in Brand/Communication Design, Branding – Branding Systems/Identities – Integrated
• Yanrong Pan “Catalogue of Traditional Costumes in Liuzhou” for Guangxi Education Press inBook Design, Image-Driven Books
• So Creative Studio Shanghai “Full Moon Festival” for Shui On Xintiandi in Illustration, Branded Identity – Series
• Chen Zhou Nanjing with Sen Gao Nanjing “Echoes of the Wall” for Phoenix Education Publishing,Ltd in Book Design, Text & Image-Driven Books
Japan
• Dentsu Inc. Tokyo “Morning is born” for The Ad Museum Tokyo in Brand/Communication Design, Posters – Traditional – Series
• Dentsu Inc. Tokyo with Shoei Tokyo and Soda! Communications Tokyo “Move forward” for The Hokkoku Shimbun/Kanazawa High School Sumo Tournament in Brand/Communication Design, Posters – Traditional – Series
• Lily Ongartthaworn Tokyo “Visually Receipt : Recorded in Kappabashi” in Illustration, Personal Project – Series
• R/GA Japan Tokyo “Cat God Helpline” for PONOS The Battle Cats in Gaming, Marketing – Campaign
• Katata Yoshihito Design Niigata “Tojiro Knife Gallery Osaka” for Tojiro in Architecture/Interior/Environmental Design, Interior Design – Retail/Restaurant Interiors
Macau SAR China
• Untitled Macao Au Chon Hin “6th Guanzhong Mangba Arts Festival” for Guanzhong Mangba Arts Festival in Brand/Communication Design, Branding – Branding Systems/Identities – Integrated
Malaysia
• Michael Lim Petaling Jaya with DDB Paris “130 Years of Memories” for Galeries Lafayette in Illustration, Animation – Series
A complete showcase of all ADC 104th Annual Awards Cube winners can be viewed here.
Globally, this year’s jury awarded this year’s prestigious ADC Black Cube for Best of Show to FCB New York for “Spreadbeats” on behalf of Spotify. The work received three Best of Discipline honors, eight ADC Gold Cubes, four Silver, four Bronze, and one Merit. It was also the entry to receive the most ADC Gold Cubes this year.
Based on cumulative points for all ADC awards this year, the ADC 104th Annual Awards “of the Year” winners are:
• Agency of the Year: FCB New York
• Boutique Agency of the Year: L&C New York
• Brand-Side Agency of the Year: Squarespace New York
• Design Team of the Year: The New York Times Magazine New York
• Boutique Design Studio of the Year: Auge Design Florence
• Music & Sound Company of the Year: Canja Audio Culture Curitiba
• Network of the Year: FCB Global
• Production Company of the Year: Zombie Studio São Paulo
• Brand of the Year: Spotify
• Non-profit Client of the Year: WWF
• Members’ Choice Award: Cossette Toronto with Septième Montréal and GRDN Québec “Roses” for Les Roses FC de Montréal
• Freelancer of the Year (as selected by a vote of The One Club freelance members): Fengkun Bai Beijing
Pictured above: Fengkun Bai Beijing “ShiQi’s Calligraphy” for Beijing Times Chinese Press.
ADC 104th Annual Awards Best of Discipline winners are as follows.
• Advertising: FCB New York “Spreadbeats” for Spotify
• Architecture/Interior/Environmental Design: Kossmanndejong Exhibition Design Amsterdam “Health First” for Stapferhaus
• Artificial Intelligence: FCB New York “Lap of Legends” for AB InBev – Michelob ULTRA
• Book Design: Fengkun Bai Beijing “ShiQi’s Calligraphy” for Beijing Times Chinese Press
• Brand/Communication Design: Serviceplan Germany Munich “Price Packs” for Penny
• Brand-Side/In-House: The Kitchen North America Toronto with Cashmere Los Angeles “Heinz Mustard X Mustard” for Kraft Heinz Mustard
• Experiential Design: FCB New York “Spreadbeats” for Spotify
• Gaming: R/GA Japan Tokyo “Cat God Helpline” for PONOS The Battle Cats
• Illustration: The New York Times Magazine New York “Walnut and Me”
• Interactive: FCB New York “Spreadbeats” for Spotify
• Magazine/Newspaper Design: The New York Times Magazine New York “Whitewash”
• Motion/Film Craft: Hornet New York with Warner Records Los Angeles, Stim Paris and Wobbly Way Paris “Balloonerism” for Mac Miller
• Packaging Design: Auge Design Florence “Nazionale – Spirito Italiano” for Liquori Nazionali
• Pharma/Health/Wellness: FCB Chicago with Rakish Los Angeles, 360PR Boston and The Shipyard Columbus “The Last Barf Bag” for Dramamine
• Photography: The New York Times Magazine New York “Escape From Gaza”
• Product Design: Klick Health Toronto “Voice 2 Diabetes” for KVI Brave Fund
• Typography/Lettering: Cossette Toronto with Septième Montréal and GRDN Québec “Roses” for Les Roses FC de Montréal
ADC Designism Cube, presented annually to the entry that best encourages positive societal and political change, went to Scholz & Friend Berlin for “The 100th Edition” on behalf of Frankfurter Allgemeine Zeitung.
The ADC Fusion Cube, established in 2021 along with The One Show Fusion Pencil as the industry’s first global award to recognize great work that best incorporates underrepresented groups in both the content of the ad and the team that made it, was presented to Aster San Francisco with Area 23 New York for “Impossible Journey” on behalf of Aster.
This year’s Best of Non-Profit went to NOMINT London with Sine Audio London, Twelve Decibels London, and Black Kite London for “In Hot Water” on behalf of WWF.
A total of 10,935 pieces were entered from 59 countries and regions in the ADC 104th Annual Awards. Agencies, studios, freelancers, brands and production companies in 41 countries were awarded a total of 102 ADC Gold Cubes, 133 Silvers, 189 Bronze, and 347 Merits this year.
Creative Week 2025
The ADC 104th Annual Awards is just one part of Creative Week 2025, which runs May 12-16 in New York.
Now in its 16th year, Creative Week is a premier annual gathering for the advertising and design industries to come together and celebrate the creative excellence showcased in four of the club’s leading global awards shows, and discuss the latest creative trends and issues.
Other Creative Week 2025 programming includes the Young Ones Student Awards on May 12, Type Directors Club TDC71 Best of Discipline and Judges’ Choice winners and exhibition on May 13, the first-ever Creative Week AI Creative Challenge on May 15, the exclusive AI Executive Creative Summit-New York on May 15-16, and The One Show 2025 awards ceremony on May 16.
Please visit Creative Week 2025 for more information and to buy tickets.