Uniplan strengthens creative leadership adding Eric Chan as ECD of Hong Kong office

Uniplan, a global leader in brand experiences, has appointed Eric Chan as Executive Creative Director of its Hong Kong office. Chan joins the Uniplan team after 8 years with George P Johnson in the capacity of Creative Director in Singapore, and most recently, Group Creative Director in Shanghai.

At Uniplan, Chan will report directly to Judd Christie, CEO of Uniplan Greater China, and will take on the creative leadership role across all Uniplan Hong Kong projects, as well as Experience Design projects across Greater China.

Chan is a creative visionary with over 15 years of global experience in advertising, branding, content design, product design and experiential marketing. During this time, Chan has built agencies, led game-changing campaigns, and pioneered immersive experiences for a diverse group of brands including Alibaba, Google, Genesis, Haier, Mercedes-Benz, and Tencent, to name a few.

Passionate about the creative process, Chan excels in transforming ideas into award-winning brand experiences that connect across cultures, blending strategy with creativity to align projects with brand objectives.

Chan said: “I’m thrilled to join Uniplan at a time when brands are pursuing deeper, more meaningful connections with their audiences. Hong Kong’s dynamic creative energy, combined with our talented local team and Greater China network, positions us perfectly to push boundaries and craft unforgettable brand experiences. Together, we’ll merge innovation with storytelling to create impactful moments at every touchpoint.”

Christie added: “We are thrilled to welcome Eric to Uniplan, his skill set will be invaluable as we continue to evolve our team and expand our offerings beyond that of other traditional brand experience agencies. Our work encompasses a diverse range of projects including events, experience centres, retail, exhibitions, immersive content and interactive experiences. Meeting these demands requires an increasingly diverse in-house team of specialists, and we believe Eric’s varied skill set uniquely positions him to lead our award-winning Experience Teams in Hong Kong and Greater China.