Havas Media Network launches CSA in Southeast Asia: Names James McNeely as Regional Head

Havas Media Network has launched CSA, its global technology, data and analytics consultancy arm in Southeast Asia, with James McNeely appointed to lead as the Head of CSA, Southeast Asia.

With over 13 years of experience across data, analytics, and MarTech, McNeely will lead CSA’s growth in the region, strengthening specialist capabilities in local markets and offering clients an unparalleled depth of technology and data expertise. Based in Singapore, he will report directly to Pankaj Nayak, CEO of Havas Media Network Singapore and President – SEA, Havas Media.

This marks another strategic milestone in Havas Media Network’s expansion across the region, following the successful rollout of its other core capabilities, Havas Market and Havas Play. Since its launch in June 2023, CSA has rapidly scaled to more than 20 markets — including the Middle East, Australia, China, and India — with a team of over 400 specialists spanning data science, AI, behavioural economics, MarTech, and digital strategy. With this launch, CSA will now serve clients across Southeast Asia, helping businesses drive transformation through data-driven solutions and future-forward technology.

Rana Barua, Group CEO, Havas India, SEA & North Asia, said: “Our strategic growth in this region is driven by a bold ambition—to build a future-facing network anchored in strong, differentiated capabilities. With Southeast Asia’s immense potential, CSA’s unique mix of global expertise and local insight puts us in a stronger position to help brands navigate complexity, seize new opportunities, and create lasting impact.”

Nayak (pictured right) said: “With data and technology increasingly shaping business transformation, CSA empowers us to reimagine how we use data and technology — not just as tools, but as catalysts for meaningful brand growth. I’m excited to partner with James to shape solutions that are agile, insight-led, and built for the future in this high potential region.”

McNeely (pictured left) said: “I’m excited to lead the growth of CSA across Southeast Asia and support our clients in leveraging the full potential of their data and tech assets. In the months ahead, my focus will be on strengthening local capabilities and partnering closely with businesses to deliver smarter, data-led outcomes that drive measurable impact.”

CSA’s core services include CSA Tech which includes a range of digital tools and services focused on automation, data integration and digital transformation; CSA Science which includes proprietary tools that place measurement at the heart of marketing strategies; and CSA Consult which is a global network of experts offering strategic insights to accelerate client growth.