Talented India + FCB Kinnect Mumbai score Silver Lions in Outdoor: 3 Bronze Lions also awarded

Talented India and FCB Kinnect Mumbai have each won Silver Lions in the Outdoor category for their respective campaigns: ‘Nature Shapes Britannia’ and ‘Too Yumm To Cheer!’.  Asia also scored 3 Bronze Lions, with the Gold Lions and Grand Prix award in the Outdoor category to be announced later tonight.

Ogilvy Mumbai picked up 2 Bronze Lions for  “Chai Bansuri – The Tea Flute” and “Vi Guardian Beads”.

Ogilvy Shanghai / Ogilvy Shenzhen’s “Signs From Heaven” for Pangu Cloud and FCB India’s “Lucky Yatra” campaign for  the Indian Railways Service also picked up a Bronze Lion each.

The ‘Too Yumm! To Cheer’ campaign turned a stadium ban into snackable brilliance. With no access to sponsorships or in-stadium sales, during India’s biggest cricket tournament, Too Yumm! pulled off a classic desi jugaad: the world’s first edible cheer signs. Giant chips designed as fan posters, complete with match slogans in edible ink, were packed individually for hygiene and smuggled into stadiums by fans. As they munched mid-match, the slogans disappeared, leaving just two words: Too Yumm! A snack disguised as a poster disguised as an ad, it slipped through rules and straight into the spotlight. More than a stunt, it was a moment of fan-fuelled rebellion, proving that in a league of big spenders, you don’t need a billboard to steal the game.