Cannes Lions: FCB India’s ‘Lucky Yatra’ for Indian Railways wins Outdoor Gold
FCB India’s ‘Lucky Yatra’ initiative for Indian Railways has been awarded a Gold Lion in the Cannes Outdoor Category. The campaign also won a bronze Lion.
From the 57 Lions awarded, the jury also awarded two entries with Grand Prix awards. VML Prague scored a Grand Prix for their KitKat ‘Croud, Public Transport, Street’ campaign and The Olympic Games Opening Ceremony Paris 2024 scored the other Grand Prix.
Early today, Silver and Bronze winners where announced with Asia winning 2 Silver and 4 Bronze Lions in the category.
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Overall 2001 entries were received for the Outdoor Lions, 57 Lions were awarded: 9 Gold, 19 Silver, 27 Bronze.
KitKat’s ‘Phone Break’ campaign signalling the Czech Republic’s first Grand Prix. The campaign recreated familiar public moments – commuters waiting, pedestrians scrolling, friends looking at screens instead of each other – and swapped the phones with KitKats, triggering the iconic line “Have a break, have a KitKat”.
About the work, Outdoor Lions Jury President, Keka Morelle, Chief Creative Officer LATAM, Ogilvy, LATAM, said: “Masterclass in Outdoor. Without words or logos, it communicates a strong message through a beautifully crafted image. It captures the moment we’re living in, reinforces the brand’s concept, and immediately sparks reflection, holding up a mirror to our screen addiction.”
The second Grand Prix was awarded to ‘Olympic Games Opening Ceremony Paris 2024’, for Paris 2024, by Paname 24, Paris / AUDITOIRE, Paris / Double 2, Paris / OBO, Paris / Havas Paris / Havas Events Paris. The creative vision reimagined what an Olympic ceremony could be by taking it out of a stadium and into the heart of Paris. By transforming the Seine into a 6-kilometre stage, it created an immersive experience that embodied France’s fundamental values of “Liberty, Equality, Fraternity”.
Commenting on the second Grand Prix this year, Morelle said: “It’s bold, unforgettable, and a clear reminder of the limitless power of Outdoor. This work redefines public space as a platform not just for visibility, but for meaning, where brand values meet cultural relevance. This is how Outdoor should be seen: expansive, emotional, and essential to authentic brand expression in today’s world.”