Innocean Seoul and Hyundai’s ‘Night Fishing’ wins Cannes Lions Entertainment Grand Prix
Innocean Seoul has scored a major coup, taking out the Grand Prix in the Entertainment Lions category for ‘Night Fishing’, a 13-minute film created with Hyundai Motor Company.
Only 22 Lions were awarded in the category, with 5 Gold, 7 Silver and 9 Bronze handed out. 735 entries were received.
South Korea won its first-ever Entertainment Lion, securing the Grand Prix.
Filmed entirely using seven car cameras, the “Night Fishing” short film is an encounter between an anonymous agent and an unidentified being targeted the ad-skeptical MZ (millennials and Gen Z) generation for Hyundai’s flagship electric vehicle brand, IONIQ.
Commenting on the Grand Prix, Jury President David Rolfe, Global Head of Production, WPP/Hogarth, said: “‘Night Fishing’ is a somehow deeply humanistic, riveting and even bizarre action sci-fi piece, in the form of the highest order of branded entertainment. We were genuinely as awestruck by the craft and narrative as we were in admiration of its rootedness in IONIQ’s unique product attributes and brand identity.”