Cannes Lions PR Grand Prix and Gold goes to FCB India for Indian Railway’s ‘Lucky Yatra’

FCB India has taken out the Grand Prix in the Cannes Lions PR category for “Lucky Yatra”. The agency also won a Gold Lion for the same campaign.

In the PR category, 44 Lions have been awarded, with 8 Gold, 14 Silver and 21 Bronze. The “Lucky Yatra” campaign also scored a Silver Lion, announced earlier today.

There were 1537 entries received in the PR Lions.

‘Lucky Yatra’ for Indian Railways was created by FCB India to take the frustration out of ticket purchasing, the campaign saw every Indian Railways ticket turn into a lottery ticket, giving passengers a new reason to pay, while tapping into India’s deep cultural belief in luck.

Jury President Tom Beckman, Global Chief Creative Officer, Weber Shandwick, said: “The biggest theme this year was services. A majority of the standout work was from service companies like banks and financial institutions, but also product brands adding newsworthy services to their products.”

“The Grand Prix winner is a reflection of this main theme – twisting the design of their service to address a major business problem. It had engagement, likeability, talkability and integration. Selecting the Grand Prix didn’t take long.”

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