Creative Data Lions sees category Dentsu Digital Tokyo and Leo Mumbai awarded Gold Lions
The Cannes Creative Data Lions jury has awarded only 18 Lions, with only 3 Gold Lions handed out. Two of the Gold Lions went to Asia with both Dentsu Digital Tokyo’s “Sato 2531” and Leo Mumbai’s “Acko Tailor Test” winning.
Of the 597 entries received, 18 Lions were awarded: 3 Gold, 7 Silver, and 7 Bronze Lions together with the Grand Prix, which was won by ‘Efficient Way To Pay’ for Consul Appliances by DM9, São Paulo.
The campaign launched a new business model for the brand where low-income Brazilian families trial energy-efficient appliances and pay for them using the money saved on their utility bills.
Tina Allan, Global Chief Data and Intelligence Officer, FCB, and Jury President, said: “This year’s Creative Data Grand Prix winner, ‘More Efficient Way to Pay’, set a new benchmark for how data can drive both innovation and meaningful impact. By making data visible, actionable, and human-centered, this work showed what’s possible when data serves real people. It redefined how we think about financing and proved that creative data can help brands become true partners in solving real-world challenges – for communities, businesses, and beyond.”
Entries into the Creative Data Lions grew by a staggering 63.1% year on year, attracting an additional 231 entries.