Grey Thailand and FCB India collect Creative Commerce Gold Lions at Cannes

Two Gold Lions have been awarded to Asia in the Cannes Lions Creative Commerce category, with both Grey Thailand’s “Sad Kama-Chan” for Bar B Q Plaza and FCB India’s “Lucky Yatra” for Mumbai Railway being recognised.

VML New York has taken out the Grand Prix for “Preserved Promos” for Ziploc – 3 Gold, 8 Silver and 9 Bronze Lions have been awarded from the 644 entries to this category.

With the help of influencers, the mobile commerce experience transformed expired and unused coupons into new saving opportunities for shoppers and sales for retailers.

Gabriel Schmitt, Global Chief Creative Officer, Grey, and Jury President, commented: “It was a unanimous decision, which speaks to how well rounded the idea is. Bold, scaled, ownable. It made us jealous. It made us proud to be part of an industry that puts ideas like this into the world.”

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