The Loudest Roar: A gamified platform for predicting Cannes Lions winners has returned to inspire, educate, and reward young talents
Awards season is usually for the seasoned, however not anymore. Everyone can be a part of the jury with The Loudest Roar. The concept breaks that open by inviting emerging talents to step into the jury room, predict Cannes Lions Grand Prix winners, and see how their taste stacks up against the industry’s best.
Now in its third year, the platform isn’t just a game. It’s where instincts are tested, opinions get louder, and the next generation of jurors begins to take shape. The 2025 edition narrows its focus to three categories: Titanium, Innovation, and Glass, spotlighting ideas that challenge convention and push boundaries.
“We built The Loudest Roar as a passion project to remind young talents that they already have taste, gut, and instinct. Now they get to sharpen it and be rewarded for it,” – Chirag Khushalani, Ideator of The Loudest Roar.
Here’s how it works:
Now that Cannes Lions shortlists are live, participants watch real case studies, cast their Grand Prix predictions, and submit their votes before the official winners are revealed. The top scorer walks away with $250 in Amazon gift cards and even better, global bragging rights.
The platform and its social pages house 1 hour of judging wisdom from 20+ Cannes Lions veterans, making it an open-source masterclass in how top creatives think.
Some of the most shared cues include:
• “Will the work still inspire at 8am and at 11pm?” – Oliver Apers, ECD, BETC Paris
• “Look for innovative ideas that are iterated over time” – Tracey Follows, CEO, FutureMade
• “Be subjective, but ready to change your mind.” – Mihnea Gheorghiu, Global CCO, LePub
Over the last two years, The Loudest Roar has attracted over 500 students across 77 countries. Interestingly, the average prediction match with actual Grand Prix winners is less than 20%, revealing how differently young creatives evaluate impact and sparking conversations around what makes an idea truly great.
“This platform and the judges’ tips taught me to see ideas in a whole new light in how they reach audiences, shape culture, and solve real-world problems,” – Louie Smit, Miami Ad School graduate and former Loudest Roar winner.
Last year, the platform launched its first-ever Jury Room Simulation, hosted by former Cannes Lions juror Jennifer Fischer. Students from Dubai universities came together to debate shortlists, cast collective predictions, and experience what it’s like to defend an idea like a real jury member. The Loudest Roar is continously looking to test more new features, and inviting the rest of industry and sponsors to collaborate further.
“The dream is to make it the go-to platform for predicting and discussing Cannes Lions, like a fantasy league for our industry and hopefully the wider public, one day” – Chirag Khushalani, Ideator of The Loudest Roar.
Born to drive change in the advertising industry, The Loudest Roar now allows the future of advertising to have their input too.
All participants can sign-up and predict on www.TheLoudestRoar.io