Burson China promotes Maggie Lu to CEO

Global communications agency, Burson has elevated Maggie Lu to CEO, China, effective immediately. Lu will oversee the agency’s business across Beijing, Shanghai, Guangzhou and Shenzhen, responsible for client satisfaction, agency growth and talent management. She is based in Shanghai.

Lu brings nearly 26 years of experience to the role, the last 20 of which have been with Burson China, part of WPP China. Most recently she was Managing Director with Burson Shanghai. Lu joined Hill & Knowlton (now Burson) as Senior Account Executive and steadily rose through the ranks, holding senior leadership roles such as Senior Vice President, Deputy General Manager and Deputy Managing Director. Lu has counseled clients in nearly every major industry – from automotive, energy & industrials to food & beverage, lifestyle & fashion, sports & entertainment and travel & hospitality. Earlier in her career, Lu spent nearly six years as a journalist with China Daily.

“Maggie has an exceptional understanding of the intricacies of the Chinese mainland market, having served in leadership roles in our business for many years,” said HS Chung, North APAC CEO, to whom Lu reports. “I know she will be adept at guiding our clients through today’s complex operating environment and in building our business in this critical commercial and geopolitical region. With Maggie as CEO of Burson China and Simeon Mellalieu in his role as CEO of Burson Hong Kong, we have two leaders with the depth of knowledge and market-specific expertise to help our clients build their reputations and businesses and achieve their commercial ambitions.”

“I’m honored to accept the role as CEO of Burson China during this critical juncture,” said Lu. “We will continue to make sure our clients and future clients benefit from the expertise, counsel and forward-looking guidance that are hallmarks of the Burson offer.”