KFC Thailand sparks a flavor frenzy with the return of its legendary Chilli Cheese menu

KFC Thailand is kicking off a flavor frenzy with a bold new campaign, titled “Can’t Trust Yourself When Chilli Cheese is Near!” This is more than just a comeback — it’s a full-blown phenomenon marking the return of KFC’s legendary Chilli Cheese menu items, including the iconic Chilli Cheese Fried Chicken and Chicken Pops. These fan favorites are coated in a bold blend of spicy Thai chili paste powder and rich, savory cheese powder.

But the excitement doesn’t stop there. KFC has partnered with veteran actor Noi Chernyim, who brings his signature humor to a special Chilli Cheese remix of the viral hit “Anantapatchaye” — a jingle designed to fight off the irresistible craving for these fiery, cheesy treats.

Can’t resist the temptation? Rush to any KFC branch nationwide (excluding Don Mueang and Suvarnabhumi Airports) from June 26 to July 23, 2025, and get your fix!

The new commercial, “Can’t Trust Yourself When Chilli Cheese is Near!”, tells a story of a father bringing home Chilli Cheese fried chicken for his kids, who have been craving it all day, picturing a happy family meal at home. This picture quickly fades as the irresistible spiciness and cheesiness of Chilli Cheese crispy chickens hit him mid-journey! The aroma of the cheese and spicy chilli powder attacks his senses, forcing him to use every ounce of self-control. Despite his best intentions, he crumbles, secretly sneaking a bite in the car without anyone knowing, all before he even gets home.

Who could possibly resist the crave-worthy taste of KFC’s Chilli Cheese menu? This time, KFC returns to tantalize taste buds, serving up its beloved secret-recipe fried chickens and tender chicken pops now perfectly coated in a harmonious blend of heat and creaminess. It begins with a unique aromatic punch of authentic Thai chilli paste powder, known for its intense and spicy kick, perfectly paired with smooth cheese powder that adds an irresistible richness. Every bite delivers that signature crispy-on-the-outside, juicy-on-the-inside texture, taken to the next level with a spicy, cheesy explosion that builds with every mouthful. This complex yet perfectly balanced flavor profile has earned Chilli Cheese its legendary status, with countless fans calling for its return.

This time, the comeback of Chilli Cheese is bringing four delicious menu options available at all KFC branches nationwide (except Don Mueang and Suvarnabhumi Airports) only from June 26 to July 23, 2025. Don’t miss your chance to experience this Talk of the Town level of deliciousness that does not come around often!
● Chilli Cheese Pop comprises 7 pieces for spicy snackers, priced at 39 Baht.
● Chilli Cheese Fried Chicken comprises 1 piece, packed with spicy cheese flavor in every bite, for 49 Baht.
● The Box Chilli Cheese Fried Chicken comprises of 2 pieces Chilli Cheese Fried Chicken, 7 pieces of Chicken Pop, 1 Mashed Potato, 1 Regular French Fries, and 1 Pepsi for 149 Baht. Those who prefer unlimited refills for their drinks can purchase the set for 159 Baht.
● Chilli Cheese Fried Chicken Party comprising 3 pieces of Chilli Cheese Fried Chicken, 2 pieces of Fried Chicken, 3 pieces of WingZ Zabb, and 1 Regular French Fries at 259 Baht.

KFC is cranking up the fun factor with a full-blown “Music Marketing” strategy, creating an easily accessible and memorable brand presence. It is a brilliant blend of Thai beliefs and culture where humor, tradition and deliciousness come into one by bringing in a veteran comedian, Noi Chernyim, to remix the viral hit “Anantapatchaye” into a special Chilli Cheese version. This is not just a catchy tune; it is designed as a “self-control mantra” specifically for all Chilli Cheese fans! The jingle lets everyone chant and groove along to the beat, with a reminder to resist the irresistible. Plus, KFC is encouraging sharing hilarious moments or personal interpretations of the mantra on KFC Thailand’s official TikTok channel at https://vt.tiktok.com/ZSB1eeAoh/

KFC, moreover, is dominating the city with this spicy-cheesy sensation by taking 510 Out-of-Home media spots nationwide—from MRT and BTS stations to major landmarks. KFC is bombarding consumers with tantalizing visuals of the irresistible Chilli Cheese that consumers cannot shun away! The images are so tempting; you can almost smell the flavor. And as cravings surge, many will be asking themselves: “Can I really resist when Chilli Cheese is this close?”

Suhayl Limbada, Market Lead & Chief Marketing Officer KFC Thailand, said: “Chilli Cheese isn’t just another finger lickin’ good menu, it’s a national craving. Ever since it left our menu, fans haven’t stopped begging, bargaining, and demanding that we bring it back. It’s that dangerously delicious. It’s spicy, it’s cheesy, it’s addictive, and once you’ve had a bite, you don’t stand a chance. This is a long overdue reunion. I think it should come with a warning label; it’s that tasty. People don’t just eat it; they fall into it. Helplessly. Happily. And this time, we’re not asking anyone to resist. Go ahead. Give in. You know you want to. Thailand asked…no, demanded, and we’re finally delivering. Welcome back to your obsession.”