CelcomDigi, Media Prima + OMD Malaysia launch cyber scam awareness series on TV3’s 999
CelcomDigi Berhad, in collaboration with Media Prima Berhad and OMD Malaysia, has introduced a new special segment titled Kisah Benar: Scam Siber in TV3’s iconic crime show 999. This joint initiative aims to educate and raise public awareness about the alarming rise and various forms of cyber fraud currently plaguing the nation.
In today’s increasingly complex digital landscape, Malaysians, especially internet users face growing threats from cybercrimes such as social engineering, phishing websites, and personal data theft. Leveraging the power of visual storytelling and real-life case reenactments, 999 serves as an impactful platform to convey preventive messages in a way that is both relatable and easy to understand. This initiative not only fosters greater digital literacy but also empowers the public to take swift and informed action in reporting cybercrimes to the authorities.
Kisah Benar: Scam Siber will air over 13 episodes from 1 July to 23 September 2025, every Tuesday at 9.00 p.m. Each episode features dramatic reenactments based on real cases previously reported to the Royal Malaysia Police (PDRM), along with informative capsules offering concise and practical prevention tips.
Among the cybercrime topics that will be highlighted are:
● Episode 1: Phone Scam / Macau Scam
● Episode 2: Love Scam
● Episode 3: Parcel Scam
● Episode 4: Online Investment Scam
● Episode 5: Job Offer Scam
● Episode 6: Cash Reward Scam
(Upcoming episodes will be announced at a later date)
For viewers who may miss the television broadcast, there is no need to worry, you can still access key content from Kisah Benar: Scam Siber through short video capsules shared on TV3 Malaysia’s official social media platforms at @TV3Malaysia and 999 at @999tv3. These digital segments will highlight essential information and practical prevention tips, ensuring that the awareness message continues to reach a wider audience throughout the duration of the campaign. Besides that, the segments can be watched through the full episodes of 999 on Tonton platform.
By leveraging the strength of TV3 as a leading source of crime-related information and the extensive reach of CelcomDigi as the nation’s leading digital network provider, this initiative is expected to make a significant impact in raising public awareness and combating cyber fraud—an ongoing threat to the safety and well-being of Malaysian society.
Chan May Ling, Head of Brand & Marketing Services, CelcomDigi, said: “Cybercrime is real, and it is evolving faster than ever in today’s digital age. We believe awareness is the strongest first line of defence. That is why we have taken a proactive role and go beyond our role as a telco to champion and be an advocator for responsible and secure online behaviour.
“Kisah Benar allows us to share real-life scam stories that Malaysians can relate to and learn from. Our ambition is to equip every Malaysians with the right knowledge to build stronger resilience and stay safe online, by helping them recognise, resist and report scams, and ultimately foster a safer digital environment for all.”
Mayank Bhatnagar, Managing Director, OMD Malaysia, said: “Our partnership with CelcomDigi and Omnia TV to revive the iconic ‘Kisah Benar’ series reflects our mission to continuously co-create innovative and culturally-relevant campaigns with our clients and partners. We are going beyond delivering media placements to actively educate Malaysians about real cyber scam stories, fostering brand trust, and empowering them to stay vigilant. Through this, we aim to showcase how purpose-driven media can help deliver CelcomDigi’s message in an engaging and meaningful way, effectively resonating with Malaysian audiences.”
Don’t miss the special segment Kisah Benar: Scam Siber in Malaysia’s most iconic crime show, 999, premiering 1 July 2025, every Tuesday at 9.00 p.m., exclusively on TV3. Watch real-life stories based on actual police reports and learn how to protect yourself from the growing threat of cybercrime.
