Ogilvy veterans Sherman Yeung + Jason Fashade promoted to Co-Managing Directors in Hong Kong

Ogilvy Hong Kong has elevated Sherman Yeung and Jason Fashade to Co-Managing Directors, marking a significant milestone in the company’s commitment to developing and elevating internal talent.

Yeung, previously Managing Partner of Ogilvy Advertising Hong Kong, and Fashade, most recently Managing Director of Social & Performance of Ogilvy Advertising Hong Kong, bring a wealth of experience to their new roles. With 15 and 13 years of dedicated service in Ogilvy respectively, they have been instrumental in shaping Ogilvy Advertising Hong Kong’s growth, culture, and strategic direction. Their promotion into a newly established co-leadership structure reflects the company’s belief in collaboration and continuity, and matches the local and global needs of clients in this international city.

Their collaboration will be crucial in leading the advertising team and operations forward with renewed energy and purpose, especially as Ogilvy Hong Kong continues to serve the local market but also acts as a pivotal hub, empowering Chinese brands with a global ambition and global brands with an Asian aspiration.

“One of our proudest achievements is the strength and depth of our leadership bench,” said Chris Reiterman, CEO of Ogilvy APAC and Greater China. “Sherman and Jason have consistently demonstrated vision, integrity, and operational excellence, they complement each other extremely well in bringing strong local and global market understanding and skills in social and innovative advertising and branding together. Their leadership will guide the team and operation forward with renewed energy and purpose.”