Alex Pineda ​joins Horizon FCB Dubai in chief creative officer role

Alex Pineda has signed on with Horizon FCB Dubai as chief creative officer. He is a multi-award-winning creative with over 20 years of experience across the Middle East, Europe and Latin America.

Working for a decade in the Middle East, Pineda has been helping brands in the UAE, Saudi Arabia and the rest of the region stand out, stay relevant and deliver results. His work has been recognised at every major global creative festival including Cannes Lions, D&AD, One Show, Clio, LIA, Loeries, Effies, WARC, and New York Festivals.

Reham Mufleh, managing director at Horizon FCB Dubai, said: “At Horizon FCB, our philosophy is that creativity is Never Finished. We are always evolving, always pushing boundaries, and always looking for ideas that drive the economic multiplier to our Clients. Alex embodies this mindset perfectly. His experience across markets, his passion for transformative ideas, and his commitment to nurturing talent make him the right creative leader for where we are headed.”

Pineda said: “I found Horizon FCB’s project extremely interesting. We share the same creative and business values, and after discovering Reham’s long-term plan, coming back to Dubai was a no brainer. If you check the status of today’s global creativity, clearly FCB comes out as the hottest network, with impressive work from offices like Chicago, New York, India, New Zealand… our goal is for Dubai to enter the party. We have the talent, the clients, and most importantly, the inner passion to make it happen.”