FINNIX and Ogilvy Bangkok level up Thai lives with The Life Fighters campaign

What if fighting financial stress was as fun and empowering as playing a video game? FINNIX, in partnership with Ogilvy Bangkok, has launched The Life Fighters – a dynamic new gamified campaign starring #FINNY the mascot.

Designed to engage and uplift everyday Thais facing financial challenges, the campaign reimagines the personal finance journey as an epic battle — one where anyone can rise, fight, and move forward with the help of FINNIX’s instant 5-second loan approvals.

The Life Fighters isn’t just creative branding — it reflects the harsh realities many Thais face daily. Whether you’re a wage worker, salaried employee, or someone trapped in high-interest debt cycles, survival often overshadows dreams. In a climate where costs keep rising while wages stay stagnant, FINNIX offers more than just a loan. It delivers hope, speed, and dignity — empowering borrowers with tools to take control of their financial journey and find real momentum.

As a leading digital nano loan provider with 5 years of impact, FINNIX is committed to serving Thailand’s underserved. The Life Fighters campaign celebrates resilience and community — encouraging people to get back up, again and again. This isn’t just about borrowing — it’s about building a movement. A movement where everyday people become heroes of their own lives.

Click here for more information on the campaign.

Credits
Brand: FINNIX
Agency: Ogilvy Bangkok
Production: Showa Showa
Client
Natthapong Inpo: Head of Marketing
Chutapa Trikrutapan: Marketing Communications Specialist
Monsupak Supromteerakoon: Marketing Communications Analyst
Agency
Reed Collins – Chief Creative Officer, Asia
Jiravara Virayavardhana – Chief Executive Officer
Gumpon Laksanajinda – Chief Creative Officer
Credits
Supparat Thepparat – Executive Creative Director
Vichai Kiatjaroonsiri – Creative Group Head
Intouch Siripin – Art Director
Supphasit Chokmongkolsatian – Chief Strategy Officer
Pongsakorn Ung-Aram – General Manager
Pichamon Karnchanaphoosakit – Strategy Director
Thanawan Vanichkittikul – Manager, Strategy
Wachira Ampornpachra – Business Director
Yeewah Kitsomsub – Senior Account Associate
Atikul Songvejkasem – Account Associate
Gail-walin Munkongsupaleark – Senior Associate, Production
Kamonchanok Palabut – Senior Associate, Production
Atchara Hirannawakul – Traffic Co-ordinator
Production
Director – Thapakorn U-Sakul (K.Aum)
Producer – Puii Pataraon
Co-Producer – Pokpong Pisitsart
AD – Phutthisan Sayanhavikasita
DP – Teerawat Thitikornwanich
DIT – Ekaluk Srivangrat
Casting – Rungtiva Sangngoen
Stylist – Rarinthip Siratakerngkiat
Mascot Mock Up – Parinya Likhitroekwit
Art Dir – Thanet Dusadeevanichaya
Props Master – Pichan Dutsadeewanitchaya
Make up & Hair – Varumpa Ngampring
Production Co-ordinator – Usa Chayapaisitporn
PM – Nitthijira Lloetkuntham
Post Producer – Natinee Oumtrakull
Editor – Tada Saewong
Post Production – Edittide
VTR – Decha Phaseerod (Otto AE)
Colorist – Kanokpakorn Plathong
Final Mix – Banana Records