Thai Health tackles alcohol abuse with striking new film via Dentsu One Bangkok and Mum Films

Dentsu One Bangkok and Mum Films have teamed up with the Thai Health Promotion Foundation to launch a wacky new Thai film for the 2025 Quit Drinking Buddhist Lent campaign.

Centered around the message, “No One Can Warn You Better Than Yourself,” the spot follows a man named Odd as he is confronted by his past and future selves—both urging him to quit drinking. The campaign encourages self-reflection and highlights personal accountability as a catalyst for change during the annual Buddhist Lent period, when many commit to abstaining from alcohol.

The film is directed by highly aclaimed Thai director Suthon Petchsuwan.

Credits
Product: Quit Drinking Buddhist Lent 2025
Client: Thai Health Promotion Foundation
Agency: Dentsu One Bangkok
Executive Creative Director: Paroon Suthaveepramochanon
Senior Creative Director: Monchai Visuttinont
Creative Director: Ittipon Chooroung
Associate Creative Director: Sutassarin Ankumpoch
Creative Group Head: Nattapat Jitrungruengnij
Creative Group Head: Wuttinun Nakprom
Senior Art Director: Preecha Saksakunkailerd
Copy Writer: Phannakorn Leepasuk
Senior Account Management Director: Pattareya Komolboon
Account Director: Mayvika Homchan
Senior Account Executive: Tanyatorn Narinchairungsi
Assistant Manager, Producer: Chananad Jearakul
Production Company: Mum Films
Director: Suthon Petchsuwan
Executive Producer : Pattarajitr Trakarnkate
Producer: Mintar Lekdee
PA to Dir.: Kataporn Saeieb
Asst. Director :Chairat Piriyawattanakul
Art Director: Taan nuttanawakun
Production Manager: Prapatsorn Saengthong
PA: Suthathip Srisingha, Soraya Lekdee
Location Manager: TENT LOCATION
D.O.P: Anuwat Thongiam
Casting: Surangkana suwanjinda
Stylist: Kittisak prasarndee
Art Director: Taan Nuttanawakun
Digital Video Assistant: Chalerm Thongsuk
Post Producer: Kritsana Thaweesang
Editor: Supachai Supakij
Colorlist: Thawatchai Chuaitang
Online Artist: Tanawich Kochchaprom