Bestads Best of the Week Reviewed by Nayaab Rais, Executive Creative Director, FP7 McCann, Dubai
August 12 2025, 10:01 am | | No Comments
Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Nayaab Rais, Executive Creative Director at FP7 McCann, Dubai.
BEST TV
Winner: Columbia Sportswear ‘Engineered for whatever‘. This feels like it escaped the formula factory, because it doesn’t follow the tropes commercials usually do. In a world of low cognitive load, it’s self-aware, unpretentious and still has some visual novelty that makes it an easy, fun watch. Which in turn makes you like the brand more, because it isn’t trying too hard to sell you something.