GIGIL visualizes workplace stress literally breaking people apart in new Stresstabs film
87% of workers in the Philippines suffer from job-related stress—11% higher than the global average. And the toll isn’t just mental. Stress depletes key nutrients, weakens the body, and wears you down, slowly.
To break through to these overworked Filipinos, GIGIL skipped the usual before-and-after approach in favor of a striking metaphor: stress doesn’t just exhaust you—it breaks you apart.
The film follows Jemerlyn, an office worker whose body literally falls apart from stress, leaving only one arm intact. That arm powers through office chaos, cramped commutes, and sheer exhaustion—until Stresstabs replenishes the lost vitamins and restores her, whole again by morning.
Who says pharma ads have to be boring? Since launching on June 25, 2025, the film has racked up over 8.66 million views on Facebook and 7.7 million on TikTok—proof that Stresstabs and GIGIL made stress painfully relatable, and impossible to ignore.
Credits
Client: Stresstabs
Company: Haleon Philippines Inc.
General Manager: Jeff Go
Marketing Lead: Veron Mathay
Wellness Marketing Manager: Chio Cebrero
Brand Manager: Rein Locsin
Senior Digital Marketing Manager: Dani Rodelas
Agency
Chief Creative Officer: Herbert Hernandez
Chief Creative Officer: Badong Abesamis
Associate Creative Director: Jillian Librodo
Senior Copywriter: Daryl Camit
Junior Copywriter: Josiah Jagurin
Head of Art: Ronchris Cosme
Senior Art Director: Seph Asentista
Junior Art Director: Mil Lanes
Junior Art Director: Felichie Laroya
Strategic Planner: Justin Kingsu
Managing Partner: Jake Yrastorza
Group Account Director: Beverly Lubid
Account Director: Chloe Adarayan
Account Supervisor: Bianca Penalba
Account Manager: Cameron Tan
Production
Producer: Sasa Abella, Denise Elizon
Director: Marius Talampas
EP: Pola Collado
LP: Mara Bernaldo
PM: Kristine Aguilar
DOP: Kara Moreno
AD Unit 1: James Sales
AD Unit 2: Ian Villa
PD: Ana Lou Sanchez
Wardrobe stylist: KC Contrevida
Caster: Caloy Lapira, Liza Madin
Staff: Glenda Mugol, Mei Pondare, Simon Flores, Kat Quirimit
MUA: Dianne Del Mundo, Peachy Villaflor, Keysi Casin, Paula Estrano
Propsman: Fritz Delos Angeles
Livesound: Jonjie San Vicente-Wonder Collab
Gaffer:Joven Alcantara, Jerald Encinas
Keygrip: Yukie Manalili
Camera Operator: Ian David, Kevin Rutia, Richmond Cadsawan, Martika Escobar
Offline: Alvin Chan
Grading: Barebones
Online: Neil Mendoza
