Thai Moms’ negotiation skills shine through in KFC Thailand’s “Mom-Approved Price” film

KFC Thailand, the number one fried chicken brand, made waves in this year’s month of Mother’s Day for Thais with the launch of its latest commercial, “Mom-Approved Price.” The spot celebrates Thai moms who love to hunt for bargains, honoring their unmatched price-negotiation skills, while rolling out a special promotion where moms don’t need to haggle because KFC is giving them the deal upfront.

Enjoy the All Star Bucket for only 299 baht at KFC branches nationwide from 24 July – 24 September 2025. KFC also understands the heart of Thai moms, who go above and beyond to bring happiness to their families at every meal. Inspired by this small but meaningful insight—moms saving sauce packets for their children—KFC is expressing its gratitude with a free “Jumbo Chilli Sauce” for every All Star Bucket purchased, which was available for just three days from 10 – 12 August 2025. The campaign was overwhelmingly welcomed by fans with nearly 100,000 Jumbo Chilli Sauce packets handed out as a celebration of the love, care and value that moms choose for their families. At some store locations, the stock ran out since the first two days as customers kept coming in.

To celebrate the powerful love and unique charm of moms, KFC Thailand has launched its latest commercial, “Mom-Approved Price,” portraying the charming and laugh-out-loud worthy story of a bargain-hunting mom whose negotiation skills and irresistible charm left the staff with no choice but to give in. The commercial draws from a uniquely Thai mom insight: moms, the ultimate negotiators, whose secret weapon is their bargaining skill driven by their love to secure the best possible deals. They often manage to get better value than their children could ever achieve on their own. Filled with lighthearted suspense and laughter, the commercial not only entertains but also showcases the strength of moms’ love and their one-of-a-kind ability to get the most out of every purchase. From fresh market stalls to store promotions, moms go all out to ensure they always get the best price possible.

Another key insight captured in this campaign is that a mom’s heart is fullest when her children are well-fed, especially with the dishes they love most. When she knows her children enjoy KFC chicken with plenty of sauce, she never forgets to save those little sauce packets. In some homes, there’s even a special drawer or a bag in the fridge dedicated to storing them for the next meal. For moms, it’s never just ‘sauce’—it’s a small act of love, carefully kept to share with the ones they treasure most.

This Mother’s Day, KFC Thailand thanks moms across the country for always saving, preparing and adding joy to every meal, with nearly 100,000 Jumbo Chilli Sauce packets handed out, moms and children were able to dip to their heart’s content with a free Jumbo Chilli Sauce—making this Mother’s Day a mealtime celebration for the whole family. Fans of KFC joyfully took part in the campaign and, with countless orders for themselves and their mothers, the stock quickly ran out at some branches in just the first two days of the campaign. Simply order the All Star Bucket at KFC branches nationwide and via KFC Delivery on the KFC App and website (excluding the Don Mueang Airport and Suvarnabhumi Airport branch, and food delivery platforms) to receive one free Jumbo Chilli Sauce per All Star Bucket per receipt. Only redeemable at the store of purchase and date specified on the receipt, from 10 – 12 August 2025.

KFC Thailand is serving up unbeatable value—no haggling required—by giving you the discount upfront with the All Star Bucket, packed with fan-favorite menu items, combining the classic taste of Original Recipe with Thai-style spiciness: 5 pieces of Fried Chicken, 2 pieces of WingZ Zabb, 7 pieces of Chicken POP, 3 pieces of Nuggets, 1 regular French Fries, and 1 Kentucky Rice. All this for a special price starting at just 299 baht per set (prices may vary by branch and sales channel), down from the regular price of 411 baht, available from 24 July – 24 September 2025 at KFC branches nationwide (excluding Don Mueang and Suvarnabhumi airport), via the KFC App and website, as well as on food delivery platforms.

Suhayl Limbada, Market Lead & Chief Marketing Officer, KFC Thailand, said: “Mother’s Day is a big moment for Thai families, and at KFC we wanted to celebrate moms in a way that feels fun, heartfelt, and super relevant to Thai culture. Every Thai knows that moms have a sixth sense when it comes to value, they can haggle anywhere, anytime, even when it’s already the best price in town. We leaned into that insight with our ‘Mom Approved Price’ campaign: a promotion so good even the most seasoned mom bargainer doesn’t need to haggle.

“But we didn’t stop there. Thai moms are also famous for their little quirks, like stashing sauce sachets to make sure their kids never run out. Sauce culture is big at KFC, so this Mother’s Day we’re honoring that mom tradition in a playful way by giving moms a free Jumbo Chilli Sauce Sachet with every All Star Bucket. Think of it as our way of saying: ‘Mom, we see you, we love you, and yes, we made the sachet bigger just for you!’ It’s a simple but meaningful gesture to thank Thai moms for always paying attention to the little details that make family meals special. At the heart of it, KFC wants to be part of every family’s happy moment, adding not just delicious fried chicken, but also a big serving of joy, warmth, and maybe a little extra sauce, this Mother’s Day and beyond.”

This is yet another testament to how KFC truly understands and connects with the heart of Thai families, especially moms, who are always seeking great value and doing whatever it takes to ensure their children can enjoy their favorite meals to the fullest—because moms’ greatest happiness comes from seeing everyone in the family enjoy a delicious meal together.Celebrate moments of happiness over fried chicken this year’s month of Mother’s Day through the hashtags #คุ้มค่าราคาแม่ and #ออลสตาร์บักเก็ต across all social media platforms. For more details on activities, special promotions, and the latest updates from KFC, visit Facebook @KFCThailand, TikTok @KFCThailand, Instagram @kfcthailand, and X @KFCThailand.