Fairfield by Marriott introduces “Come Back To Calm” campaign via BBH Singapore

BBH Singapore has developed a new campaign for Fairfield by Marriott, part of Marriott Bonvoy’s portfolio of over 30 hotel brands. The campaign highlights Fairfield as a calm oasis amid the sensory overload of modern travel — a place to rest, recharge, and then set out again.

“Come Back To Calm,” the new campaign platform, builds on Fairfield by Marriott’s “The Beauty of Simplicity” positioning. The campaign presents Fairfield by Marriott as the hotel that gives you just what you need inside, so you can experience more outside.

This is the first work by BBH Singapore for Marriott International Asia Pacific excluding China (APEC) since winning the business following a pitch earlier this year.

The work centres on an online film that celebrates the ‘good chaos’ and sensory overload of the outside world — the noise, colour, spontaneity, and excitement of exploration — and positions Fairfield by Marriott as the counterbalance, a calm, pared-back sanctuary offering serenity. BBH Singapore aimed to create work that stays with the viewers, just as Marriott Bonvoy’s portfolio creates experiences that stay with you.

The campaign launched on Monday August 25th across Spotify, Jiohotstar, Meta, Youtube in India and run for one year.

Khairul Mondzi, Executive Creative Director at BBH Singapore, said: “I remember stepping off a long-haul flight, utterly frazzled, and checking into my room. The door closed behind me and for the first time that day there was silence. No emails, no notifications, no plans. Just breathing. In that pause I felt more alive than I had in days. Then it hit me. Calm isn’t just rest. It’s what gives you the clarity and energy to really be present, to notice the world around you and to fully engage with it. It’s like being in the eye of the storm. That’s the feeling we wanted this campaign to capture.”

Sid Tuli, Managing Director at BBH Singapore, said: Marriott Bonvoy is home to some of the most iconic hospitality brands in the world — Marriott Hotels, Westin, Sheraton, Courtyard by Marriott, Lé Meridien, along with many others that are fast growing and on their way to becoming household names. Winning the remit to help them tell the brand story creatively across the region is a dream and we’re off to a great start. We can’t wait for you to see what’s next.”

Credits
Client: Marriott International
Senior Director, Brand Marketing: Cassandra Leong
Senior Manager, Brand Marketing, Premium & Select, APEC: Nishant Udeshi, Evelyn Phoa
Agency: BBH Singapore
Managing Director: Sid Tuli
Chief Creative Officer: Sascha Kuntze
Chief Strategy Officer: Stephane Missier
Executive Creative Director: Khairul Mondzi
Creative Director: Gustavo Bonzanini
Art Director: Shu Min Leow
Copywriter: Pam Ho
Head of Production/Executive Producer: Wendi Chong
Producer: Isabelle Lee, Shantelle Sim
Senior Account Director: Melissa Law
Associate Account Director: Angel Fadila
Account Executive: Claudia Tan
Head of Strategy: Amanda Lim
Associate Strategy Director: Felicia Ong
Strategist: Ryan Chong
Social Specialist: Kristal Lee
Operations Director: Eddie Jackson
Designer: Sheng Yong Ng
Senior Digital Imaging Artist: Sally Liu
Production: LoudMouth
Director: Jessie Zinn
Photographer: Sahil Behal
Executive Producer: Priyanka Bangia
Producer: Amrita Mahindroo
Associate Producer: Suchita Talreja
Chief DA: Srabasti Halder
In House DA team: Preksha Jain and Raghav Parmar
1st AD: Victor Pilllai
2nd AD: Mohana Santhosh
Director of Photography: Josh Michael Levi
1st AC: Alpesh Parmar
Focus Puller: Mahesh
Gaffer: Sayyed Hussain
Line Producer: Sivanan Konar
Production Design: Shreya Banerjee, Vikas Singh
Costume Stylist: Dos Two(Lovedeep Gulyani & Sallony Mahendru)
Assistant Costume: Rashmeet
HMU: Racheal
Chennai LP: Sakthi – SD Production
Associate LP: Sanket Shetty
Production Manager: Harsh Singhvi
Casting: Ankita Bajaj and team
Talent: Sahal, Helly Thakkar, Vikram Sharma, Priya, Prinaash, Mimi
Spot head: Sajid
Editor: Amos Tan, Tammy Quah
Colourist: Terry Simpson
Online: Keith Seah
Sound design: FVSE