Swiggy Dineout and The New Thing is bringing back Disco back with discounts on GIRF

Swiggy Dineout is bringing back the Great Indian Restaurant Festival (GIRF) 2025, offering up to 50% off at over 20,000 restaurants across more than 40 cities. This year’s edition takes on a disco vibe, with Uorfi Javed fronting the campaign in a retro-inspired film set to a catchy anthem, “Discount Hai Disco.”

Created by The New Thing in collaboration with leading choreographers, designers, and visual artists, the campaign blends music, movement, and unbeatable dining deals—inviting diners across India to groove their way to savings.

Speaking about the return of GIRF and the new campaign, Mr. Dhruvish Thakkar, AVP – Revenue & Marketing, Swiggy Dineout, said: “Our focus with GIRF 2025 was to make it not just about discounts, but about the feeling of celebration and joy that comes with such big dining deals. Discount Hai Disco gave us the perfect canvas to capture that energy — bold, joyful, and unforgettable. With Uorfi Javed bringing her trademark quirk and The New Thing’s creative edge, we’ve built a campaign that turns dining out into a true spectacle. At the scale of 40,000+ restaurants across 50+ cities, GIRF 2025 is designed to make every meal feel like a party.”

Srishti Pandey and Shraddha Panday, Creators and Founding Members at The New Thing, added: “You can’t spell Discount without Disco – and that’s exactly what we wanted GIRF 2025 to feel like. Partnering with Swiggy Dineout and Uorfi Javed, we’ve created a world where discounts aren’t just great deals, they’re a reason to dance because ‘Discount Hai Disco’.”