THE WORK 2025 HOT LIST #12: TBWA\Hakuhodo Tokyo

Who are the hottest creative performers in Campaign Brief’s The Work 2025? Asia is strongly represented in The Work 2025 and over the next few days Campaign Brief Asia will showcase the work of the top creative agencies in Asia that made The Work 2025 Top 12 Asia Hot List…

TBWA\Hakuhodo Japan kick starts the countdown of Asia’s The Work 2025 Hot List with 23 Acceptances. Ranking at #12 in Asia, their top performing campaign is the already very highly awarded McDonald’s Japan ‘No Smiles’. This campaign was a Grand Prix winner at LIA, New York Festivals, Spikes Asia and Clio Music Awards. It also won Gold awards at Cannes Lions, One Show, Mad Stars, New York Festivals, LIA, and Spikes Asia amongst others.

The agency also created  notable work included Spotify Japan ‘PRIDECODE’, OUI Inc. ‘Smart Eye Camera’, Nissan Motor Co., Ltd. ‘Intelligent Puppet Iruyo’, Nissan Motor Co., Ltd. ‘Voice Charge’, KYOCERA Corporation ‘True Blue Textile Project’, Marriage for All Japan ‘Pride Filter’ and Japan Philharmonic Orchestra ‘The Symphony Plotter’.

This year 241 agencies and production companies entered Campaign Brief’s The Work 2025. There were a record 4,349 entries overall (up from 4,189 entries last year), with the most entries coming from Australia (827), Thailand (796), Philippines (680), India (617), Taiwan (324) and Singapore (281).

VIEW THE WORK 2025 (active from Monday 8 September)