T8 Creations emerges from AnalogFolk Asia with new identity and modern service design focus

AnalogFolk Asia has officially rebranded to T8 Creations (T8), marking its full independence from UK agency AnalogFolk Group. With offices in Hong Kong and Singapore and plans to expand into Bangkok, the design company is sharpening its focus on modern service design. The move positions T8 to deepen its impact across Asia and beyond, delivering intelligent, human-first connected experiences for ambitious businesses.

“T8 isn’t just a new name. It’s a reflection of the force we’ve become,” says Chris Ryan, Managing Director and Co-founder of T8 Creations. “We help ambitious companies reimagine their digital services, not just improve them. Equally, for the past three years we have been creating modern brands that give those services meaning and direction. That dual focus is why we now define ourselves as a creation company – more than an agency, T8 reflects the craft, imagination and high-value ambition of building brands and experiences side by side. AI, brand, product, and experience – we fuse it all to create online ecosystems that move, scale, and connect.”

The company blends strategy, product design, brand creation, and AI-native execution. Its work spans financial services, fintech, insurance, government, hospitality and lifestyle brands, creating seamless, intelligent, and human-first connected experiences across platforms.

The rebrand to T8 signifies an exciting new chapter, building upon the strong foundations established as AnalogFolk Asia and the trusted partnerships that continue with the newly independent entity. While charting its own path, T8 remains close to AnalogFolk Group and will continue to collaborate, allowing both teams to focus on their respective strengths and enhance agility.

T8 is built for the modern era of service design, where brand, experience, and intelligence are deeply connected systems. The company champions what it calls “brand symbiosis,” a philosophy where brand and experience continuously shape one another, with brand setting direction and experience bringing it to life, providing real-time feedback for adaptation and evolution. AI is embedded in its core methodology, enabling faster movement, deeper insights, and experiences that learn and improve over time. The company also emphasizes deep client collaboration, often working embedded within client teams for stronger relationships and lasting outcomes.

T8 brings exceptional depth in financial services and fintech in particular, having helped create some of the most advanced and awarded digital banking experiences in the world, including Mox by Standard Chartered.

T8 is led by two of the region’s most experienced digital consultants, Ryan and Harry Llufrio, who together bring over 50 years of industry experience. Ryan, MD and Co-founder, has 30 years of industry experience, 25 of which are in digital. Llufrio, Executive Director and Co-founder, boasts over 30 years of industry experience, predominantly in digital. Their rapid evolution of expertise, sharpened thinking, and rebuilding as T8 positions the company as a more focused, agile partner for what’s next.

Llufrio said: “T8 is not just a name change, it builds on our heritage as AnalogFolk Asia and opens a new chapter – one where we create bolder brands and smarter services that work together. This rebrand gives us the freedom to push boundaries further and make brands, products and experience inseparable.”

T8’s current client roster includes Bank of China, HSBC, Mox, Standard Chartered, Toyota Group, TrueMoney, Ascend Money and UOB.

To find out more about T8, click here.