THE WORK 2025 HOT LIST #3: Wolf BKK Thailand

Who are the hottest creative performers in Campaign Brief’s The Work 2025? Asia is strongly represented in The Work 2025 and over the past few days Campaign Brief Asia has showcased the work of the top creative agencies in Asia that made The Work 2025 Top 12 Asia Hot List…

Wolf BKK Thailand ranks overall #3 in Asia’s Hot List with 36 Acceptances in Campaign Brief’s The Work 2025. It’s an outstanding performance from this year’s #1 ranked agency in Thailand as they move up from their #22 ranking last year in The Work 2024.

Their body of work for KFC Thailand stood out, led by the highly awarded ‘Uncle KFC’s Rice Bowl’, alongside campaigns including ‘This is NOT KFC’, ‘For Real?’ and ‘The Chicken Rice Association’.

KFC ‘Uncle KFC’s Rice Bowl’ is one of the year’s most awarded Asia campaigns. – A Gold Lion at Cannes, Grand Prix and Gold at LIA, Golds at AdFest, One Show and Clio and Grand Prix of the Year at MadStars are just a few of the award wins the campaign has enjoyed.

Adding to their standout KFC work, the agency also scored acceptances for Punthai Coffee ‘The Cup of Life’, Central Department Store ‘Keep The Best Gift To Yourself’ and ‘Your Wishlist Alerts You’, CP Meiji ‘The New Flavour Is Coming’, Gillette ‘Beard Strike Back’, HBO ‘Taste of the Rivalry’, Max ‘Welcome to the White Lotus’, One Bangkok Retail ‘Bangkok of Bangkok’, and a series of work for Oriental Princess including ‘Floral Effect’, ‘Relief from Strong Perfume Scent Inhaler’ and ‘Straight Face’.

This year 241 agencies and production companies entered Campaign Brief’s The Work 2025. There were a record 4,349 entries overall (up from 4,189 entries last year), with the most entries coming from Australia (827), Thailand (796), Philippines (680), India (617), Taiwan (324) and Singapore (281).

The full ranking of all 158 agencies and production companies that made the cut and have acceptances in The Work 2025 will be released on Monday.

VIEW THE WORK 2025 (active from Monday 8 September)