Dr. R.D. Sharma turns math into mega deals in Flipkart’s Big Billion Days film via Talented
There are few names as familiar to Indian students as Dr. R.D. Sharma. For decades, his textbooks have remained a rite of passage, guiding numerous kids through the joys and struggles of mathematics. It might be hard to find a home where his books have not sat on a desk, etched with pencil marks and late-night scribbles.
This Big Billion Days, kicking off on 23rd September 2025, Flipkart has teamed up with Dr. Sharma in a way that’s equal parts nostalgic and refreshingly new. In the film, created by Talented and directed by Anant Sharma, Dr. Sharma invites shoppers to send him their quirkiest math problems. These questions are then converted to offers on Flipkart’s Big Billion Days.
Dr. R.D. Sharma, said: “I have spent most of my life inside classrooms, so stepping onto a film set was a completely new experience for me. The team made me feel comfortable from the very beginning. It was heartening to see how mathematics, which has been my passion, could be reimagined in such a fun way. Working on this film with Flipkart and Talented has been memorable and joyful.”
Pratik Shetty, VP Growth and Marketing at Flipkart, said: “Very few people cut across generations the way Dr. R.D. Sharma does. Parents, children, even grandparents know his name and his books. To bring someone so universally familiar into Flipkart Big Billion Days was a once-in-a-lifetime opportunity for us. Campaigns like this remind us that disruptive ideas are not just creative flourishes — they drive real impact and translate into stronger engagement with the sale.”
Vaibhav Pachisia and Abhishek Kumar, Creative & Brand Strategy at Talented, said: “We left math the moment we were allowed to drop it as a subject, but till the time it was in our lives, it was always with Dr. R.D. Sharma’s books. Which is why meeting him in person for this campaign was surreal. The man whose name was stamped on every problem we solved (and many we left unsolved) was sitting across from us, humble, and genuinely curious. This campaign was a full-circle moment – from dreading math to celebrating it in a campaign with Mr. Math himself.”
Bushra Shariff, Producer, added: “Producing with Talented is always fun. Even on a tight timeline, we managed to whip up a jingle like a perfect piece of π. With Anant Sharma directing — truly one of the best collaborators out there — and Dr. R.D. Sharma himself as the star, it felt unreal. The 10th-standard version of me was fangirling the entire time.”
