Special U.S. wins Emmy Award for Uber Eats ‘Brian Cox Goes to College’ TV commercial

Special U.S., the American outpost of the celebrated New Zealand-born independent creative group, has won the Emmy Award for Most Outstanding Commercial at this year’s Creative Arts Emmy Awards for its ‘Brian Cox Goes to College’ commercial for Uber One for Students.

The campaign, directed by David Shane via O Positive, debuted last October to promote Uber One for Students, a membership program offering discounted rides and savings on Uber Eats deliveries.

The win represents another global coup for Special, which was founded in Auckland by Tony Bradbourne, before expanding across Australia, the US and Europe.