Bestads Best of the Week Reviewed by Mark Elwood, Chief Creative Officer, Leo UK
September 16 2025, 9:38 am | | No Comments
Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Mark Elwood, Chief Creative Officer at Leo UK.
BEST TV
Winner: Nike ‘Why Do It?‘. Nike spots can be totally brilliant, or dare I say it, a little predictable. This feels oddly somewhere in-between. Asking the question of ‘Why Do It?’ though feels like there’s new ground being broken, which I enjoyed. ‘Just Do It’ and commitment to excellence being reframed as a choice is an exciting creative area. I hope this is the manifesto film to launch this new platform, then this extends into more campaigns driven by this strategy. It would be a shame if this was a one off. Feels like it has the legs to run and run…