Ogilvy secures Agency Network of the Year at APAC Effie Awards: St. Jude ChildCare Centres takes out Brand of the Year and Marketer of the Year
A total of 81 campaigns were awarded metals at the APAC Effie Awards 2025, with the jury recognizing outstanding creative work across 12 territories. In total, 12 Golds, 31 Silvers, and 48 Bronzes were presented to winners. In the Agency Network of the Year category, Ogilvy picked up the top spot with 24 Effies including 7 Golds, 5 Silvers, and 12 Bronzes, followed by Leo in second place and DDB Worldwide in third.
Ogilvy Mumbai snagged Agency of the Year, the third time they’ve achieved this feat, with their work ‘The Impossible Choice’ and ‘From Handwash Rebels to Handwash Legends’ contributing heavily to their metal count of 3 Golds, 3 Silvers, and 3 Bronzes.
For the second year in a row, Independent Agency of the Year went to the India-based agency The Womb. Their haul of 3 Silvers, and 5 Bronzes also led them to claim the 3rd rank for Agency of the Year.
St. Jude Childcare Centres clinched the double title of Brand of the Year and Marketer of the Year for ‘The Impossible Choice’, which attained phenomenal results by redirecting the focus from cancer patient to the heart-wrenching caregiver’s dilemma of having to choose which child can be housed within their limited space, and therefore who gets to continue cancer treatment.
India topped the rankings with 33 awards, followed by Australia at 13, and a tie between New Zealand and Singapore at 6 metals each. This year’s competition also marks the first awardee for a Sri Lankan campaign in APAC Effie history for ‘Relive the Epic of The Ramayana Trail’ by Sri Lankan Airline and Phoenix Ogilvy O&M.
2025 Awards Chairperson Lex Bradshaw-Zanger, said: “Winning an Effie is a symbol of marketing excellence – the gold-standard. The competition and the awards gala tonight is a steadfast reminder of the power incredible insights, ideas and strategy have in delivering phenomenal results for people, brands, and communities. I’m honoured to announce the results chosen by our judges; it is an amazing achievement to be recognised by peers all around the region. Congratulations!”
The Special Awards are given out based on the total calculation of points accumulated by each winner and finalist. This year’s Special Awards winners are:
The full list of winners can be accessed here. All winners and finalists will be accorded points towards the 2025 Effie Index, which will be announced in 2026. The Index ranks the most effective agencies, marketers, and brands globally, the results for the 2024 index can be found here.
The Gold winners are listed below:
Ogilvy Vietnam – VinFast Vietnam – VF 3 – FROM HYPE TO HISTORY IN 66 HOURS
Ogilvy Vietnam – VinFast Vietnam – VF 3 – FROM HYPE TO HISTORY IN 66 HOURS
Ogilvy Mumbai – St. Jude Childcare Centres – The Impossible Choice
Ogilvy Mumbai – St. Jude Childcare Centres – The Impossible Choice
Ogilvy Mumbai – Mondelēz India Foods – SCRIPTING VALENTINE’S MAGIC WITH DISNEY
Leo Mumbai – PepsiCo India – Using data to make Indians Play
Leo Mumbai – Spotify India – Getting Indians To Pay For Music
Leo Mumbai – Spotify India – Getting Indians To Pay For Music
Ogilvy Singapore – Unilever Singapore – Vaseline Pro Derma Transition Body Lotion
TBWA\Auckland – 2degrees – Teaching Kids the Good and Bad Tings About
Leo Sydney – Suncorp Insurance – Suncorp’s Road to Resilience
Ogilvy Sydney – Department of Health and Aged Care – A Masterclass in Government Sex Talks